“Why do I need a podcast?” is a question that I have been asked many times.
My answer is, “Why not?” You have nothing to lose and everything to gain! Who doesn’t want more income and a wider audience to hear their message?
You can’t deny that it has been a trying time for business owners. Early 2020 was the worst of all possible years and never more so than since then with many businesses forced to close their doors permanently or for extended periods of time due in large measure from these hurricanes hitting our shores.
A lot went down during this period which made things difficult not just on us as individuals but also affecting how we do what we love: running small enterprises where your success is dependent upon good old fashioned hard work – always knowing there’s another storm coming at any moment.
It’s my belief that when you help one business owner, even if they’re just starting out and don’t know what it takes to succeed in this cutthroat industry; then your efforts will be felt for the betterment of many. So why not take advantage? That is how “Talking with the Experts Vodcast” came into existence-to provide guidance on diversifying businesses so everyone can benefit!
Research tells us that there are more than 2,000,000 podcasts and over 48 million episodes as of October 2021 worldwide (Podcast Insights, 2021); what an awesome opportunity for you to get your business in front of people.
I would like to share with you 4 key reasons why business owners MUST have a podcast.
Podcasting has a healthy ROI
Something happens when you share information with your audience. Trust forms. If you’re giving away great information or entertainment to your listeners through this very intimate medium of podcasting and your audience finds that information useful or interesting or worthwhile, then they come back for more.
By sharing good information, freely, and by doing so without beating the audience over the head with a “hard sell” message, you will build trust that will pay dividends later.
Your customers are listening
Over a third of SME owners are listening to podcasts. Nearly two-thirds of those people are listening to at least one podcast a week.
This is a fantastic opportunity for anyone in business. There’s a real opportunity to leverage the kudos you get from hosting a successful podcast – and that can be extremely good for business.
Attract new prospects
Having a podcast is an excellent platform to leverage those other forms of content, build on them, give them new life and introduce them to a whole new audience.
That way you might well pick up new subscribers across your various platforms.
Low cost to start
Some podcasts have very slick sound production. Others have pretty much been recorded around a smartphone. No matter what level of investment has gone into producing a podcast, those with great content quickly find loyal audiences.
The fact is it doesn’t need to cost an arm and a leg to create a great podcast.