One of the most common problems businesses struggle within their marketing is finding ways to drive more organic traffic to their website so they don’t have to spend a fortune on paid ADS.
Without enough visitors viewing your pages and perusing your content, your online strategy becomes ineffective as you’re not generating the proper leads or sales to grow your business.
It’s crucial to implement as many winning tactics that foster new and repeat traffic to your website. The good news is, there are simple yet profound techniques to give you the traffic boost needed to fulfill other goals in your business marketing.
The following outlines five advanced ways to help drive organic traffic to your website.
#1 Craft Customer-Centric Headlines
Your meta-data shouldn’t just contain your main keywords. You need to write it with your customer in mind. If they were to see it amongst the countless other search results, would they be tempted to click on your search result?
When writing your meta title and description, make sure you speak directly to them and what problems you are solving. This will generate you more clicks once found.
Therefore, spend time crafting the best headline for your piece. Here are a few winning tips to take note of for your titles:
- Keep it jargon-free and concise. Your readers don’t want to burn brain calories trying to make sense of your description.
- Include the benefits readers will gain from your product/service.
If you’re utilising social media to drive organic traffic to your website, then this rule applies to your posts as well. So, what can you do to ensure your posts generate more interest and click-throughs?
- Facebook and LinkedIn prefer long form posts and hence their algorithm prioritise these more and delivers them in front of more eyeballs. They are also proven to have higher engagement rates. So, make sure you write around 200-300 characters.
- Leverage useful tools like CoSchedule’s Headline Analyzer to create catchy headlines every time!
#2 Publish Quality-Rich Blog Posts
Sharing value-rich content always wins. You will attract more prospects by publishing articles that offer solutions, give information, and inspire viewers to action in your inbound strategy. The key is maintaining a consistent cadence in your blog marketing to keep your website dynamic and have fresh content for your audience.
Blogging also generates traffic to your site. Hubspot reports that companies who published 16+ blog posts per month receive almost 3.5 times more traffic than companies that only published 0-4 monthly posts. Each blog post provides another opportunity for your target audience to find you on search or engage in your content on social.
The numbers prove that your blog is a huge asset to your traffic generation strategy. Hone your blogging so it speaks to your audience and helps solve their problems. Make it colourful by adding images, slideshows, videos, and/or surveys to improve website-experience. Finally, offer a free content offer or tool they can use that complements the topic and allows you to capture their contact details. You wouldn’t want to waste all that new website traffic you’re receiving. Capture them and nurture them for a higher sales conversion rate.
Need ideas on what to write? Check out “Answer The Public”. Type in your main keyword and this platform will give you a number of conversational phrases that people have searched with on Google. Why do you want to focus on conversational long-tail phrases? Because they are easier and less competitive to rank for but also because they cater to the way people use voice search. Almost 50% of searches in 2020 are conducted via voice and hence you want to start thinking about a content strategy that involves voice searches.
#3 Nurture Your List
Another trick to improving your organic traffic is to show Google that your website is popular and frequently visited by driving traffic to it from other marketing sources. Best one and most affordable one to use is email to your existing database.
Your email subscribers want to hear from you. They’ve opted into your list in exchange for being connected with your brand.
One of the best ways to fostering this relationship is by sharing content that appeals to their interest and positions you as a valuable resource in their view. Your blog posts and curating content are just a couple of ways to cultivating your list, keeping your brand name top of mind, and bringing repeat visitors to your site (which improves SEO ranking).
Additionally, email subscribers are 3 times more likely to share your content on their social sites than any other visitors. If your post is really good, they’re liable to post it on their social networks to give you more exposure while helping their audience. So, make sure to add social sharing icons to your content. It’s a win-win.
Ramp up your email strategy by sharing your most recent and popular blog articles with your list. Encourage subscribers to pass it on if they find your post valuable. The more you cultivate your list with your website content, the more opportunities you create for increased traffic.
#4 Invite micro-influencers to Guest Blog
Having colleagues within your niche guest blog on your website is an excellent approach to your content marketing strategy. The benefits are multifold including gaining different perspectives and topics that interest your audience, keeping your content calendar full, and building partnerships with others in the industry.
Another big advantage is that guest bloggers tend to promote your website in efforts to get more eyeballs onto their unique post. They’re likely to share and link to their guest article, which could bring new readers to your site.
The key is to ensure that you only post high-quality, original content without spammy links. It’s your brand name on the line so create a guest blogger guideline that outlines the rules and expectations.
Another option is to start a webinar or podcast and invite a guest to interview. These are very popular and when embedded on your website and shared on your social platforms with a link back to your website, they will immensely improve your SEO efforts.
#5 Amplify Your Social Media Strategy
This is perhaps a no-brainer. In a digital age where more consumers are using social media to connect, search, shop and communicate, it’s crucial that your technology brand maintains a steady presence on these networks to engage your customers.
With that said, social media is the perfect channel to driving traffic to your website. In fact, if you visit the trending topics, the links are directed to blog posts. It’s also sending traffic through paid ads, profile and cover pages.
Here’s how you can amplify your social media marketing to boost your traffic generation:
Use social videos to promote your website, blog post or landing pages. Videos on Facebook, for example, achieve 135% greater organic reach than photo posts. Get right to the point and give the call-to-action by directing viewers to click on the link in your post
Promote any new and evergreen blog content on your social pages. Be sure to tailor your message to speak to the network you’re writing for.
It’s OK to share the same blog link several times, however, use a different headline each time
Images breeds engagement. Infographics, GIFs, appropriate meme’s, and high-quality images work well to capture attention and drive people to your site
Use a banner for your cover page that promotes a content/lead offer to elicit clicks and increase your leads
Optimise your profile page completely that highlights what you do, how you serve your customers, and your About Me page that gives more details. Always have a link back to your website as these social websites are the highest quality backlinking you could possibly do. It’s all about quality over quantity when you do backlinking.
Each of these tactics will help you drive quality traffic to your website from people who are interested in your brand and what you have to offer. Begin with two and measure your outcomes. Give it sufficient time so you can truly gauge what is generating results and what you may have to modify for improvements. Then add on a third tactic…and repeat.