Creating quality content for your website is a fundamental part of any effective search engine optimisation (SEO) strategy. However, getting the content shared is the next step up. The content needs to be of high quality, but it also must always remain original and relevant. By doing this, users that come across your website will be both entertained and well-informed. When your website visitors enjoy the content, they are more likely to share it, ultimately boosting traffic to your site.
Read on below to learn how to enhance your website’s SEO by implementing these top 5 sure-fire tips to create more shareable content.
1. Add practical value
Readers are more likely to share content that is not only surprising and provides interest, but is also informative. It helps to do some research on some of the frequently asked queries within your industry to ensure you are providing content that is important. A good piece of content is a ‘how-to’ or a guide for your readers to find out more about a particular topic that is highly relevant to them. Content like this will remain relevant for some time and will increase the likelihood of it being shared by your visitors.
Google rewards web pages with useful information for browsers by boosting the page rankings in search results. Being further up the page will increase the likelihood of a website being seen and then shared by your visitors, which ultimately improves your SEO.
2. Make it reader friendly
Visitors to your website would want to find the information they need quickly, so ensure that your content is easy to read. Include multimedia features – such as pictures, charts, and perhaps even a video – to break up text. There’s nothing that will deter visitors faster than too many words and not enough spaces or other visual aids.
Avoid writing essay-length articles wherever possible. If you do need to write a longer piece of content, it can be beneficial to add subheadings and make your paragraphs shorter. This allows your reader to navigate to the block of text they need to find.
3. Make it mobile friendly
Many browsers search for content via their mobile phones more so than their computers, so it’s vital that you make your web pages mobile-friendly. If your content is difficult to read or view on a phone, readers are more likely to leave and head to another website. Browsers are also more inclined to share an article that reads and looks well.
Once you’ve made your website mobile-friendly, act as a reader and go to your website via your mobile to ensure that everything is working correctly. There are many free tools online to check the mobile friendliness of your website, such as Google’s Mobile-Friendly test. Google will only want to show the best results for its users, and they will rank sites that have worked on their mobile-friendliness higher than ones that haven’t.
4. Add share buttons
Save visitors the trouble of copying and pasting links of your content on their social pages by simply adding social media share buttons. Placing these share buttons on all your web content in an obvious and clear place will encourage readers to easily share what they have just read.
In the end, it doesn’t cost anything to add these buttons. However, if it’s done right, visitors may want to share your content when they might not have been previously thinking of doing so.
5. Share the content on your own social pages
Spread your content with the online world and get the ball rolling by sharing the content on your own social pages as soon as it goes live on your site. This will motivate your social audience to share the content on their own social pages. It’s simple to share a post on Facebook or retweet on Twitter, which is why it may help to come up with creative captions.