Define Your Value Proposition What makes your product special?

Why should consumers choose your product over that of your competitors? If you’re unable to answer these questions then you can be sure your customers won’t be able to either!

Communicate a Consistent Message

To make a splash in a crowded market place, it’s vital for your prospective customers to understand what your products are and why they should buy them. The only way to do that is with a consistent message that encompasses your branding, packing, and the product itself. Work on that consistency and then on standing out as much possible.

Solve A Problem

Broadly speaking, a food product solves the problem of being hungry; but that’s only scratching the surface. The specific problem that you solve depends on the nature of your product. Let’s take comfort food such as biscuits or potato chips for example. They solve the problem of being hungry, but they also solve the problem of temporarily increasing a consumer’s well-being. On many occasions, someone will seek out a product of that kind because they want to feel better. It’s important to determine which problems your product solves and how it does so in a different way to your competitors. Determine the best way of communicating that to your target market and watch the customers queue up!

Brand Strength

A strong brand is of immense importance in setting yourself apart from your competitors and getting your products into the hands of your target market. Building a strong and relatable brand takes time and consistency so make sure you clearly communicate your brand identity, give reasons why they should purchase your products, and then back it up with a great product.


It’s important to set a marketing budget for your food business and then determine the best way to reach your target market. You want to get the best return on investment for every marketing dollar.


For your business to be profitable, your products need to be suitably priced. It’s important to look at the market for your particular product and take note of how similar products are priced. If your product is a premium product, you need to charge premium prices. If you feel it’s superior to your competitor’s products and you can effectively communicate that, then charge more than your competitors.


The most important tip we can give you when it comes to creating a food product is QUALITY! Make sure you have a high-quality, top-notch product that customers will return for! The most considered, well thought-out, thoroughly planned product launch will ultimately fail if your product isn’t up to scratch. Customer goodwill is difficult to acquire but easy to lose. Continuously work on improving your product with the aim of giving your customers the best experience possible.