Know Your Competitors

Competitor analysis isn’t about stalking Instagram or copying offers. It’s about understanding where you sit in the landscape and where opportunity lives.

This interactive 90-minute Member’s How-To Session inside the Ideas, Impact, and Marketing Circle reframes competitor analysis away from fear and comparison and into clarity. It’s designed to help you understand your market properly, make calmer marketing decisions, and stop second-guessing yourself.

This is not a watch-and-listen session. You’ll be guided through practical activities, reflection prompts, and a structured worksheet so you can do the thinking in the room and leave with real clarity, not more noise.

What we’ll work through together

In this session, you’ll be guided to:

• Identify your true competitors (and stop watching the wrong ones)
• Understand positioning, messaging, pricing signals, and visibility patterns
• Spot gaps and opportunities you can confidently own
• Decide what you no longer need to compete on
• Translate insight into one clear, practical next step

Everything is designed to help you analyse competitors without spiralling and turn insight into smarter decisions rather than reactive marketing.

What you’ll leave with

By the end of the session, you’ll have:

• A clearer view of where you sit in your market
• Confidence around what actually matters (and what doesn’t)
• Reduced comparison and decision fatigue
• A grounded action you can implement immediately

This is clarity you can return to whenever your business shifts or grows.

Inside the Ideas, Impact, and Marketing Circle

This Member’s How-To Session is included as part of the Ideas, Impact, and Marketing Circle, where we create space for strategic thinking, practical action, and supported growth. Members get access to sessions like this, guided worksheets, ongoing conversations, and a community focused on doing the work, not just talking about it.

Not a member yet?

This session is included inside the Ideas, Impact, and Marketing Circle membership.

If you’re ready to stop reacting to competitors and start marketing with clarity and confidence, you’re warmly invited to join us inside the Ideas, Impact, and Marketing Circle and take part in this session.