Social Media for Business: A Complete Overview of Social Media Platforms.

Social media is crucial for small business marketing, not only it is a free marketing tool, but also a channel to engage and retain customers. Choosing a social media channel for business should be based on the target audience you are trying to reach as well as your Business goals and values. For example, an upcoming freelancing marketplace for professionals in Australia, 2hats, is utilising Instagram to reach millennials, LinkedIn for B2B lead generation, Twitter to reach industry Professionals, and Facebook as a point of contact for customers. Although target audience of your brand is not what it is about, so leave a comment below if this is...

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