Taking the plunge – shifting from sole trader to small business
Many a great business has humble beginnings, with innumerable enterprises starting out as sole...
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Author: Clive Enever
Business leadership in the face of challenge
In an era of incredible uncertainty, the past 18 months has seen many business owners face challenges they could never have anticipated. On again and off again lockdowns mean goals are quickly revised and contingency plans need to be in place. But the current situation is far from the only challenge business has faced, and when it comes to the businesses who navigate it best, great leadership is always a common theme.
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Is it time to review your systems and procedures?
Like most things in a business, systems and procedures aren’t things that you can set and forget. They need to be revised and reviewed as your business changes and grows. So, what sort of things might prompt a revision of your systems and procedures?
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The Biggest Little Word in Business
Of all the words that matter in business, perhaps this one matters the most – ‘why?’
So why does it matter so much? Good question.
‘Why’ determines a number of business elements, including your reason for being in business, and also the reason a customer would select your products and services over those offered by someone else.
So, let’s take a look at the importance of knowing your why and how it helps you achieve business success.
The importance of seeking feedback
Customer feedback provides a level of detail about your business that goes far beyond what your quarterly numbers and data may reveal.
In many ways it provides the ‘why’ of trends occurring within your business.
Importantly, customer feedback can reveal something is ‘wrong’, or ‘right’ long before that becomes apparent in your sales data and business ledgers. And this allows you to take action early, either doubling down on your efforts, or altering a product or service to better suit your ideal customer.
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Copywriting Frameworks Toolkit - eBook
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