Author: Kate Hall

Read this Before You Create Your Next Business Banner!

It doesn’t matter how great your service or offering is if you are not grabbing the attention of your clients. No matter if you are a large business exhibiting at a conference or small business selling products at a local market. An impressive banner can be the most effective means to attracting a high level of crowds. Below are 4 tips to help you create the ultimate banner for your business. What kind of banner material should I use? Most custom banners are made of vinyl as it is budget-friendly, light-weight which makes them convenient to use and are...

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The Essential Guide to Crowd Control Barriers for Events

As an event manager, it is crucial that you use crowd control barriers at your events. If you are organising a large event like a music festival, there is no room for complacency; crowd control barriers are important for crowd flow and ensuring safe evacuation if needed. Below we detail things that every event manager should know about crowd control barriers. Crowd control barrier options Some events use temporary fencing for crowd control, this is not a sensible option due to potential trip hazards with heavy feet, bracing and stays that are often used. Working out which crowd control...

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5 Ways to Track the Effectiveness of Outdoor Advertising Online

For businesses, one of the biggest issues with outdoor advertising is working out how to effectively convert your audience to online and also how to accurately measure the ROI of your outdoor advertisement. Below we detail some helpful tips to traffic the effectiveness of outdoor advertising online. Prepare and do your research Before choosing a location for your outdoor advertisement it’s important that you do your research to ensure that you are targeting the correct audience; the more you know about them the better. Questions you need to ask yourself to identify your target audience include: What is the...

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