Author: Kate Witteveen

Before I started my own business, I imagined its trajectory would be linear, in an upwards direction. If pressed to choose a metaphor for my business at that time, I would have chosen a jet. I could imagine my business taxiing down the runway, slowly at first, but gaining speed and momentum, before launching into the air and soaring effortlessly among the clouds. What a pleasant and inaccurate fantasy that was!