How to get the best publicity for interviews

Every business owner can benefit from positive publicity. A story on TV, radio or in a newspaper can be seen as a powerful “third party endorsement” and help attract new clients and customers. But many businesses shy away from chasing publicity for a number of reasons. One, they don’t know how to approach newsrooms to “pitch” their story and two, they don’t know what to expect or how to handle an interview with a journalist, never mind any tough or tricky questions that might come up. Rather than avoid publicity, businesses should be taking pro-active steps to prepare themselves...

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