Buyers with disabilities are some of the most undervalued sectors of the economy, especially in Australia. With a market value of $186 billion in Australia alone and a global spending power of Trillions, businesses should recognise the immense potential this market holds.
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One of the largest studies on the effectiveness of workplace interventions to be more inclusive of those with disabilities concluded that, so far, such interventions haven’t been very successful.
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Smart marketing careers are made during recessions. People still buy things, they’re just more careful about what. So, how do you increase the ROI of your advertising to ensure that by the end of the recession, you’re sitting pretty while your competitors are long gone?
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Social responsibility isn’t complicated, well, not at the “big picture” level anyway. It’s simply a reflection of a business that pursues long-term, achievable goals that are good for the people in the business, the people in the community that it serves and the world at large.
Read MoreIdentity is a complex matter. It involves questions of ethnicity, gender, age, sexuality, disability, culture, class, religion, and more. Where those categories meet or intersect is where your identity arises. This idea gave...
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Managing Your Business Mindset eBook - Clive Enever
$9.95
Customers - The Heart of Every Business eBook - Clive Enever
$9.95
Create A Winning Business Built On The People You Hire eBook - Clive Enever
$9.95
Sales Without The Hard Sell eBook - Clive Enever
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Copywriting Frameworks Toolkit - eBook
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