Author: Maria Bellissimo-Magrin

Outsourcing – Make it work for your Business!

Admitting you can’t do it all alone or just don’t have the skillset for the task at hand is hard for most people but especially for business owners. It can seem like failure or throwing the towel in and that’s why so many business owners think outsourcing is a dirty word. That could not be further from the truth. Recognising that someone else could do a better job or that at least it frees you up to do other things you’re even better at is not failure. It’s empowerment. It’s leadership. It’s good business sense. It’s just plain intelligent....

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How to get better results from your Website

In the digital age it doesn’t matter what kind of business you have, you’re going to struggle to beat the competition if your website isn’t up to scratch. Just having a website is not enough though. To tempt customers into your digital space you need to treat it like a first date. The customer is the princess and you’re just one of a thousand suitors. We’re here to show you the top 4 things you can do to stand out from the crowd. Strong Call to Action BUY THIS! HIRE US NOW! NARNIA THIS WAY! The call to action...

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Tips to be more self-motivated

Work. Ugh. Even working for yourself or in a job you’re really passionate about it can sometimes be hard to stay motivated. Employment or running a business can sometimes feel like a continuous cycle of:  Wake up – force self to eat breakfast even though mouth feels like it’s made of sand – drive to work – work – deal with own crap – deal with everyone else’s crap – tear self away from work even though there’s loads more to do and go home – eat food – pass out – repeat. You love what you do but...

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The Power of the Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the smartest way possible to maximise your lead conversion and sales potential to propel your business forward. You may think your marketing strategy is a winning one but if it doesn’t include guest blogging then your lead conversion, traffic and industry authority it’s a losing one. Blogging is such an important marketing tool and you’d be foolish not to be using any tool available to give you a market advantage. The thing about blogging as a marketing strategy and pretty much anything in life...

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LinkedIn – Make it Work for your Business

When it comes to marketing on social media LinkedIn comes in second only to Facebook. That’s right, marketers prefer LinkedIn to Twitter and there’s a great reason for that – LinkedIn is about work. Facebook and Twitter are great for connecting businesses with consumers but when your consumers are other businesses trying to target them on a platform they use as their own soapbox can be a little futile. That’s not to say that you can’t target individuals on LinkedIn because you can – and with over 300 million global users it’s fertile soil. The reason LinkedIn beats Twitter...

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