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Author: Nicola Ruitenberg

Followers – Friend or Foe?

We know you feel it. That rush when you see a new account has started following your business. It makes you giddy with excitement. You start thinking about how many people have followed you in the last week. Could this be it? Could you be making the ascent to business Insta notoriety? The next day, you log in and see your Insta account has dropped 7 followers…

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IF YOU DON’T PLAN, DON’T POST [AND 3 THINGS YOU CAN DO ABOUT IT]

Don’t be! Yes, for social media to be effective you do need to be consistent, but (there’s always a but, right?!) there’s no point just posting for the sake of posting. It won’t get you anywhere fast. No plan usually means no objective either. What’s the point of posting if you don’t know what you want to achieve from social media?

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