Author: Tanya Williams

We are living in a tradigital world

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective. One of the business issues most businesses is not having a clear plan or strategy for business growth.  How do you know how to get somewhere if you don’t know exactly where you are where you want to get to.   Almost one quarter of the world spends their time online shopping, on social networks, job hunting, making online purchases, researching and more. With an expected...

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Tips to avoid ‘shiny new thing syndrome’ when it comes to digital stuff

As a small business owner that wears many hats, it is hard to keep on track sometimes with all the things you should be doing, let alone the things you want to do. As a digital specialist I need to keep up to date with what is happening in the digital space so my Inbox is full of emails with special offers, free reports, webinars and releases on the latest in greatest digital tools & apps available. And of course each one is the very best and must have for business so I totally understand why it is easy...

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How to use digital to make 2017 your best year in business yet!

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning. In the busyness of business we are usually pretty burnt out come December but it is vital to set yourself up for the next 12 months by taking some time to review and plan. Every year I block out anywhere between 2-5 days for planning and research and so I can hit the ground running as soon as I get back from holidays. I...

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How to use digital to make 2017 your best year in business yet!

As we all rush to finish projects and end the year with a bang before the big fat guy in a red suit comes to visit, we often forget to make time for strategic planning. In the busyness of business we are usually pretty burnt out come December but it is vital to set yourself up for the next 12 months by taking some time to review and plan. Every year I block out anywhere between 2-5 days for planning and research and so I can hit the ground running as soon as I get back from holidays. I...

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