Stop Using Discounts and Start Giving Back Instead! How Small Businesses Can Use Donations as a Strategic Marketing Strategy
For small businesses traditional discounting tactics can impact brand value, reduce profit margins and lead to price wars with competitors where no-one really wins. Integrating donations and giving-back to charities in to your business can be an effective way to grow your business, increase brand loyalty and contribute to the greater good without having to resort to constant sales and discounts. Find out how one small business is going just that.
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