Category: Public Relations

Public Relations; two words that either excite business owners or send them running for the hills.

The truth is, PR isn’t as complicated or out of reach as people think. It’s not just for big brands or those with massive budgets. Smart, intentional PR is one of the most powerful tools small businesses can use to build trust, grow visibility, and create opportunities.

So let’s bust some of the most common PR myths and get to the truth about how it actually works.

Public Relations (PR) is all about connecting your business with the public. It’s about telling your story, building your brand, and sharing your message in ways that resonate with the media and your audience.

Many confuse public relations as a sales or marketing tool. The goal of a PR campaign is not to generate a fast ROI or ignite a quick flow of revenue. While the long tail of a public relations effort can and often does result in acquiring new customers its main focus is to build brand recognition, trust, credibility, and mutually beneficial relationships with stakeholders.

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