How to get your small business in the news

by Clara Wallace | Jul 6, 2022 | Advertising, Marketing and PR, Learn Magazine, Media, Public Relations | 0 |

As a small business, one of the biggest challenges is building brand awareness and getting your company noticed. You are competing with millions of other businesses that want to sell something to your target market, so it’s vital your would-be customers and clients know about you and what you do.

Why You Should Start PR Now, Before a Crisis Hits

by Leisa Goddard | Jun 21, 2022 | Advertising, Marketing and PR, Learn Magazine, Public Relations | 0 |

Effective crisis management communication is essential when something goes wrong – but it’s often...

Finding big news within your business day

by Linda Reed-Enever | Jul 15, 2019 | Learn Magazine, Advertising, Marketing and PR, Marketing, Public Relations | 0 |

Public relations is about telling your story – not just once but time and again, at the right...

How to get featured on podcasts – Your Ultimate Guide

by Ronan Leonard | Jul 18, 2018 | Learn Magazine, Branding, Business Growth, Public Relations | 0 |

Your Ultimate Guide to Getting On 30 Podcasts as a Guest in just 30 days. Podcast consumption is...

4 Principles Behind Writing Persuasive Copy

by Tom Chanter | Jun 5, 2018 | Learn Magazine, Advertising, Marketing and PR, Being an Author, Public Relations, Writing and Communication | 0 |

The famous economist Tyler Cowen noted that Americans have changed from the people that took...

How to get the best publicity for interviews

by Leisa Goddard | Jan 12, 2018 | Learn Magazine, Branding, Public Relations, Writing and Communication | 0 |

Every business owner can benefit from positive publicity. A story on TV, radio or in a newspaper...

Want Niche Expert Status? Start with a Short Biography!

by Kim Ellis | Nov 9, 2017 | Learn Magazine, Advertising, Marketing and PR, Being an Author, Marketing, Public Relations, Running a Business | 0 |

A number of articles have been popping up about Niche Expert Marketing and how being an Expert can...

3 Easy Ways to Boost Your Credibility

by Pauline Delany | Jan 16, 2017 | Learn Magazine, Branding, Public Relations, Running a Business | 0 |

One of the comments I often hear from my clients is that they want more exposure. They feel...

You Spin, You Win…and 4 Other Common PR Myths

by Cresta Lewis | Jan 11, 2017 | Advertising, Marketing and PR, Public Relations | 0 |

According to public relations lore, the first press release was sent out in 1906. I guess that could be considered the beginning of public relations. So, the craft has been around for more than a century. Wow! However, there are...