Want to explode your business and build your brand? Speaking is the ultimate power move! From hosting workshops to appearing on podcasts, discover 10 actionable ways to grow your business through the art of speaking. Build trust, expand your reach, and inspire action!
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Many confuse public relations as a sales or marketing tool. The goal of a PR campaign is not to generate a fast ROI or ignite a quick flow of revenue. While the long tail of a public relations effort can and often does result in acquiring new customers its main focus is to build brand recognition, trust, credibility, and mutually beneficial relationships with stakeholders.
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A great press release can help open your brand up to a whole new audience and connect with your customers. But they can be difficult to write, particularly if you want to cut through the noise and make sure you get coverage.
Journalists don’t have a lot of time and believe me, they receive thousands of press releases. This means that, unless you grab their attention quickly, your press release may just end up straight in the bin. But how do you get yours noticed? Here are my eight top tips.
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In today’s tough economic climate, effective marketing on a limited budget is crucial. Public Relations (PR) emerges as a potent tool to enhance brand awareness and establish credibility. Richard Branson’s words, “A good PR story is infinitely more effective than a front-page ad,” underscore the power of PR in building a brand.
Key strategies include thought leadership, where you or your spokesperson provides insightful opinion pieces to m
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As a small business, one of the biggest challenges is building brand awareness and getting your company noticed. You are competing with millions of other businesses that want to sell something to your target market, so it’s vital your would-be customers and clients know about you and what you do.
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Effective crisis management communication is essential when something goes wrong – but it’s often...
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Public relations is about telling your story – not just once but time and again, at the right...
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Your Ultimate Guide to Getting On 30 Podcasts as a Guest in just 30 days. Podcast consumption is...
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The famous economist Tyler Cowen noted that Americans have changed from the people that took...
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Every business owner can benefit from positive publicity. A story on TV, radio or in a newspaper...
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A number of articles have been popping up about Niche Expert Marketing and how being an Expert can...
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One of the comments I often hear from my clients is that they want more exposure. They feel...
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