4 Principles Behind Writing Persuasive Copy
The famous economist Tyler Cowen noted that Americans have changed from the people that took...
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Category: Public Relations
How to get the best publicity for interviews
Every business owner can benefit from positive publicity. A story on TV, radio or in a newspaper...
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Want Niche Expert Status? Start with a Short Biography!
A number of articles have been popping up about Niche Expert Marketing and how being an Expert can...
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3 Easy Ways to Boost Your Credibility
One of the comments I often hear from my clients is that they want more exposure. They feel...
Read MoreYou Spin, You Win…and 4 Other Common PR Myths
According to public relations lore, the first press release was sent out in 1906. I guess that could be considered the beginning of public relations. So, the craft has been around for more than a century. Wow! However, there are...
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Maintaining your media profile and online presence
Like it or loathe it, maintaining a media profile and promoting your product or services is a...
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What the media look for in a Story
Each day, hundreds of media releases pour into metropolitan and regional news outlets across the...
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Why You Need To Make PR Your Bestie
When it comes to advertising, being bridesmaid would be a huge step up for PR. Far too often PR...
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