by Sonia Majkic | Jun 19, 2025 | Advertising, Marketing, PR and Media, Being Online, Branding, Customers, Learn Magazine
The buying journey is the path a customer takes from their initial awareness of your business, services, products or solution, to making a purchase and beyond. In the digital realm, this journey is often a complex web of interactions across multiple touchpoints,...
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing, PR and Media, Branding, Educate Your Market, Learn Magazine
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. Stories have shaped communication for centuries....
by Todd Stephenson | Jun 5, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
As a co-founder of Roof Quotes, I’ve been lucky enough to witness firsthand how technology and customer-focused solutions are transforming industries. Over the years, I’ve been involved in scaling businesses like ThreadStudio and PupSocks, so I’ve seen how the...
by Oliver Gaywood | May 29, 2025 | Advertising, Marketing, PR and Media, Learn Magazine, Social Media, Technology
With artificial intelligence revolutionising the way businesses approach content creation, standing out from the crowd can be challenging. But with AI-generated videos becoming increasingly accessible, it’s easy to fall into the trap of relying solely on...
by Charlie Fletcher | Mar 25, 2025 | Advertising, Marketing, PR and Media, Learn Magazine, Social Media
Long gone are the days when a business needed only a website and word-of-mouth marketing to be successful. While these marketing channels are still gold, they must be coupled with a social media presence to really incite business growth. Social media platforms...
by Bryan Caranto | Feb 27, 2025 | Advertising, Marketing, PR and Media, Learn Magazine, Social Media
Social media is all about connection. Online platforms such as Facebook, Instagram, YouTube, and TikTok provide a space for people to come together and build communities by sharing their ideas, experiences, and information through different types of media. Since the...
