Category: Trends

These Top 5 Marketing Trends Redefine What It Means to Be a CMO

Social media and PR continue to be a driving force for businesses. But as AI takes over, businesses that prioritize a human-centric approach through seeking and acting on customer feedback will be able to stand out. Meanwhile, purposeful marketing is becoming mandatory for success. Marketing executives who strengthen messaging around purpose, including sustainability, gender equality, and inclusivity, will achieve big results on small budgets.

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Data is not the ‘new oil’ – it’s uranium

When organisations think about their most valuable assets, two are always at the top of the list: trust and data. Without trust, customers will simply not buy your product or service. This is why the Harvard Business Review noted, “If you’re selling a product, you’re now selling trust.”
A significant element of how trust is built and maintained is how data is handled. Data virtualisation gives organisations the capacity to leverage data without increasing their threat surface.

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From AI Integration to Eco-Materials: The Future of Office Space

Like various other workplaces, offices typically evolve to reflect social and economic trends whilst simultaneously satisfying new businesses requirements that come to the fore. Over the past handful of decades, office spaces have shifted from a cubicle-based style, to open-plan spaces that encourage collaboration, and everything in between!

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Social Media Trends for 2021: How the Pandemic Has Changed What We Want to See

It goes without saying that the global pandemic has had a profound effect on all of us—there is no one on earth who has been unaffected, no corner of the world untouched. We see the effects all around us, not just in our daily lives but in the marketing realm as well. Spending 2020 in varying levels of quarantine has changed the way we interact online and what we want to see, particularly when it comes to social media platforms.

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