Nothing is really small anymore, thanks to the creation of social media: pictures, videos and songs go viral within seconds just from the click of a button. But thanks to social media, nothing is ever really big, either. With more an more information bombarding our senses, we are quick to forget and move on to the next interesting thing that comes up.

So running a small business is not easy: while larger companies may have the endless resources and corporate experience to dominate a field and draw attention, small businesses have to fight extra hard to get automatic acknowledgement and recognition.

But in properly employing the uses of social media, small businesses can easily grow in the competitive and ephemeral world we live in. There are plenty of platforms to choose from: Facebook, Instagram, Google+, LinkedIn, Snapchat and more, and each and every one has its specific uses for specific companies.

Finding one that works for your business is easy: what will get the most traffic? What is easiest to update? What will fully encompass and demonstrate what it is your business does?

Once this has been decided, the key to it all is consistency. Kylie Jenner didn’t get to 85 million followers on Instagram because she posts one photo every three months. Despite being the most controversial of the Kardashian/Jenner clan, her consistency in updating and uploading to her account is one of the main reasons why she has amassed such a following.

It doesn’t matter what type of content you are posting, but it does matter that you are posting 1-2 times a day, every two days, to keep yourself on people’s radars and fresh in their minds.

There’s no use building a social media empire if you aren’t updating your profile often enough and people forget who you are and what you do.

So keep your consistency up and start growing your business today!