Creating content is more than just pressing record or typing out a blog post, it’s about intentionally showing up for the audience you’re speaking to. In this episode, Ideas, Impact and Marketing Strategist Linda Reed-Enever shares her proven approach for making sure your content is focused, purposeful, and created with your target audience in mind.
Linda explores how repurposing content can sometimes dilute your message when not done with intention, and instead encourages content creators to stay present and purposeful in their creation process.
Key Takeaways
- Start With the Audience in Mind: Don’t just batch content for the sake of efficiency. Think first about who you’re creating for and what they need. Structure your videos, blogs, or webinars to serve that specific audience.
- Avoid Overwhelm: Trying to create long-form, short-form, and everything in between all at once can be overwhelming.
- Script Strategically: Use a bullet-point format to outline your key talking points before recording. This allows for flexibility while keeping the message clear and focused.
- Record With Purpose: Don’t just extract snippets from a long-form piece. Consider purposely recording separate short-form content that directly addresses quick tips or smaller angles on the topic.
- Batch for Efficiency: Record in blocks, whether it’s half a day or a full day, to generate a suite of content in the same theme.
- Leverage Tools: Tools like Descript can help turn your recordings into transcripts, which you can use as the base for blog posts or show notes with the help of ChatGPT or other writing aids.
Actions You Can Take
- Script your content with your audience’s needs at the centre.
- Record intentionally, focus on one type of content at a time.
- After recording, decide what can be repurposed and how, without losing message clarity.
- Block out time for batch recording sessions.
- Use transcription and AI tools to turn your videos into written content.
Your Content Creation Challenge
Look at your upcoming content plan and choose one main piece to create intentionally for your core audience. Then explore how that piece can be used as the foundation for smaller snippets or support content.
Learn more from Linda Reed-Enever
The AI, Async & Automation Hub is a comprehensive resource centre designed to help business owners and course creators leverage the power of technology to streamline their operations and workflows.
From branding to course creation, Linda’s expertise empowers entrepreneurs to create a lasting impact. Book a discovery call with Linda.
Want more marketing tips? Join The Ideas, Impact & Marketing Circle.
Highlights
- 00:40 The Importance of Audience-Focused Content
- 01:32 Creating Content with Purpose
- 03:40 Recording Tips and Tools
- 04:08 Final Thoughts on Content Creation
