When we say engage on social or give up, we’re not telling you to be a big ol’ quitter. Nope. What we mean is that social media is exactly that – SOCIAL. If you’re not being social on your business social platforms, then you may as well put your phone down, and do another form of marketing. You know, one where you can have a conversation with your audience and find out more about them? Oh wait! There isn’t any! Social media is it.
Look, if you’re not ‘into’ social media, that’s fine. You don’t have to be to actually engage with your business Facebook & Insta audiences. Below we’ve listed 3 easy ways to engage with your audience, that won’t have you feeling like you’re glued to your phone.
- Don’t ghost your audience. If someone asks a question, comments or sends you a private message, you need to respond. We suggest putting aside 30 minutes each evening to check all your social media accounts and engage with your audience. The more you engage, the more you’ll get engagement back. It’s a win-win!
- Be active. Be active on social media. In the 30 minutes you’ve set aside in Step 1, also put together a story where you ask your audience a question, have them do a poll, rate something or partake in a quiz. Stories are a great way to get feedback from your audience on a new product, a service you offer or just for a bit of light-hearted fun!
- Outsource (for a day). Yep! Get someone to do a social media takeover of your accounts. This is where you get an influencer or someone that’s in your industry (leader, expert) to take over your social channels for the day. They will post content, field questions from your audience and basically do your job for you. Having a social media takeover is a great way to boost your audience numbers, and tap into their followers too.
Now, get out there and get social!