Have you found yourself trying to build awareness for your brand with little success?
Influencer Marketing may be the marketing strategy you’ve been looking for.
What is Influencer Marketing and how can it help build your brand?
What is Influencer Marketing?
Influencer marketing is a popular marketing strategy, using influencers to represent products, services, and campaigns on behalf of a brand or a business.
This strategy allows businesses and brands to market through someone who has built a niche community of followers who engage and trust, often at a more affordable and more effective rate, than traditional media.
From small businesses, to huge global brands, niche creators and influencers are helping take marketing a whole new level. In fact, 49% of consumers actually depend on influencer recommendations and influencers have 22.2 times more weekly recommendations on products, than an average consumer.
Why does Influencer Marketing work?
Remember word-of-mouth? It’s an effective marketing strategy that’s worked its way around the world for many years – think of influencer marketing as the digital word-of-mouth.
Naturally, influencers have a large number of loyal followers and fans who perceive them as experts in their niches and highly regard their recommendations. This makes influencer marketing the cream of the crop for creating brand awareness and achieving other marketing goals.
Influencing is about connecting, and that’s what marketing revolves around today.
Helps you build trust and credibility
Broadens your brand’s reach
Helps you connect with your ideal customer
Reduces your sale cycle
Saves you time
How can Influencer Marketing build your brand?
We’ve talked about the what and the why, but what about the how? How exactly can Influencer Marketing build your brand?
Here are some of the ways:
Create engaging content – why do influencers have so many followers? Because of their attractive, engaging and useful content. Influencers can work with you to create content that resonates with your audience (aka their audience) and helps establish bonding and trust with your brand.
Contests and giveaways – who doesn’t love to win? Influencers can help you increase your social media following and drive traffic to your website with contests and giveaways.
Referral Programs – the easiest and most effective referral program strategy is to share a promo code unique to each influencer. This code is shared in the influencer’s content, inspiring them to visit your website and use the code to purchase your product or service.