Did you know that mastering podcast production is key to the growth and success of your show?

Research shows that podcasts are the new blogs and can help you to become an expert in your niche. Having a podcast is the best way to build authority and credibility for your business.

Great podcasts often sound effortless. The audio is crystal clear, the hosts sound like they are having fun, and the show seems to flow naturally from one topic to the next. But that doesn’t happen by magic. It takes a lot of work behind the scenes to make it all come together. And it all starts with well thought out podcast production.

If you’re launching your own podcast, production should be at the top of your priority list. Think of it like building a house. If you don’t lay a solid foundation, your house (or in this case, podcast) probably won’t be around for very long. Taking time to nail down production is one of the best ways to give your podcast real staying power.

However, if you lack the time or technical expertise, a podcast manager might be your best time management tool.

What is a Podcast?

To understand what a podcast manager is, it is first important to know what a podcast is. A very recent term also known as podcasting, it is a technique that allows audio and video files to be distributed over the Internet. So far, nothing innovative.

However, it is in the way files are published that podcasts differ in that they are based on a technology called Really Simple Syndication, better known by the acronym RSS. This technique allows users to immediately listen to their files or download them and automatically send them back to their MP3 player for later playback.

The question we can now ask ourselves is: what types of software can manage these podcasts? And this is where podcast managers come in. Also called podcatchers, they are software (applications or services) that make it possible to record and manage the podcasts to which the Internet user will subscribe.

What is a Podcast Manager?

Generally, podcasts managers are platforms such as Spotify, Soundcloud or iTunes that will allow you to download the files of your favourite podcasters as soon as they are online. The only condition for this to work is a good Internet connection.

However, podcasts managers offer other features to podcast creators; they allow podcasters to manage the editing and formatting of their file. The podcast manager will support them and help them throughout the process of creating the final version of their podcast.

Podcasters, therefore, benefit from many tools allowing them to make their podcasts more dynamic and attractive to the Internet user. Among other things, they will be able to delete passages, modify the podcast process, add text or images to create something visual or even develop a mini teaser.

When hiring a podcast producer, you should keep in mind that experience is very important. You should have an eye for someone with skills in audio production or podcasting. A podcast producer should also have superb research and communications skills since part of the job requires inviting guests and interviewing them. He/she should also possess exceptional content writing and editing skills and should also be skilled in storytelling to attract the targeted audience.

In a nutshell, a podcast producer can do wonders for your podcast. They will not only spare you from the many hassles of podcasting, but they can also help ensure you are able to provide top-quality podcasts your listeners will surely love. As a podcaster, that will leave you plenty of time to focus on other aspects that will require your expertise and attention.