eBook: Guide to Creating your Business Image and Branding

$27.00

As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your services and do business with you – all based on your logo and branding.

Small business owners are generally time poor and have tight budgets. This guide supports them by:

  • Taking the mystery out of design and print jargon
  • Simplifies the process by teaching you the right questions to ask right from the start
  • Teaches you how to avoid trial and error and achieve the image you want first time
  • Eliminate frustrated conversations with printers!

Through this book, Tiffany hopes to help business owners recognise the value in ensuring that their image and branding is an important consideration and empower business owners with the knowledge to select both a designer and the design that is right for them, as well as understanding the process involved in creating a brand identity.

It is all about making that good first impression.

Sold By: Studio: Tiffany Gouge

Description

Description

Guide to Creating your Business Image and Branding

As much as we hate to admit it, everyone judges a book by its cover, it’s human nature and everyone will judge your business by its business image. You may have a fantastic product, fantastic customer service and fantastic staff but this person isn’t going to know that unless you get them through the door. And how do we get them through the door? Your business Image. Whether it be your business cards, flyers, website or even your car signage – in some cases it is the first point of contact a person has with your business.

Small business owners are generally time poor and have tight budgets. This guide supports them by:

  • Taking the mystery out of design and print jargon
  • Simplifies the process by teaching you the right questions to ask right from the start
  • Teaches you how to avoid trial and error and achieve the image you want first time
  • Eliminate frustrated conversations with printers!

Book Contents:

CHAPTER 1 – CREATING YOUR BUSINESS IMAGE

  • Choosing a Designer
  • Creating a design brief
  • Logo Anatomy
  • Colour Psychology
  • Fonts
  • Tutorial – Creating a digital letterhead template in MS Word
  • Addressing Copyright

CHAPTER 2 – DESIGNING FOR PRINT

  • Is your design functional?
  • High Resolution Images
  • CMYK vs RGB
  • File Types

CHAPTER 3- PRINTING

  • Paper Sizes
  • Paper Stock
  • Print Finishes
  • Document Folding
  • Print Quote Checklist

Reader Review

“If you’ve ever been baffled by design and print jargon and just want the job done, then this guide is for you! Simple, easy to understand and leaves you sounding like a pro! A must have guide. 5 stars for documenting what we have all been asking for for years!” Susie Campbell,  Little Black Book Marketing


Through this book, Tiffany hopes to help business owners recognise the value in ensuring that their image and branding is an important consideration and empower business owners with the knowledge to select both a designer and the design that is right for them, as well as understanding the process involved in creating a brand identity.

It is all about making that good first impression.

Pin It on Pinterest