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To be competitive in today’s business landscape, establishing a presence on multiple channels to reach diverse audiences is essential. So in this episode of the Business Owner’s Podcast, co-host and seasoned marketing strategist Linda Reed-Enever is walking us through the intricacies of managing multichannel marketing and how to use various tools to streamline this process effectively.

Multichannel marketing isn’t about being everywhere; it’s about strategically positioning yourself where it counts. Whether you’re a newcomer or an experienced marketer, the tips and tools shared by Linda can help you optimise your content distribution and amplify your brand’s reach.

Key Takeaways:

  • Understanding Multiple Channels: Choose channels based on where your audience engages most. This includes platforms like social media, email lists, websites, podcasts, and more.
  • Evergreen Content and Repurposing: Focus on creating content that can be repurposed across multiple platforms, providing value over time.
  • Tools for Multichannel Marketing:
    • Metricool: Provides valuable analytics to determine the best time to post.
    • Repurpose: Allows you to distribute content across multiple platforms with ease.
    • Opus Clip: Splits longer videos into short clips for broader reach in short-form formats.
  • Different Content Types for Different Audiences: Consider written content for readers (blogs and articles), video content for visual connection, and audio (podcasts) for those who prefer listening.
  • Workflow Optimisation: Resources like AI Async Automation Hub contain tools and workflows that help streamline content repurposing, ensuring efficiency and consistency across channels.

By implementing these strategies, multichannel marketing can become manageable and productive. The goal is to create once and distribute widely, engaging diverse audiences without constantly creating new content from scratch. With the right tools and workflows, multichannel marketing becomes an avenue for growth and sustained engagement.

Learn more from Linda Reed-Enever:

Want more marketing tips? Join The Marketing Circle. You can also find Linda at the Enever Group.

Highlights

  • [00:48] Understanding Multiple Marketing Channels
  • [01:32] Benefits of Multichannel Marketing
  • [01:49] Tools for Effective Multichannel Marketing
  • [02:30] Content Creation and Repurposing
  • [03:42] Optimising Content for Different Channels
  • [04:55] Advanced Multichannel Strategies
  • [05:39] Conclusion and Workflow Automation

Resources

Book a Discovery Call with Linda