Thank you for your interest in the Small Business Skills Summit, we will be in touch soon! In the meantime please be encouraged to join our Facebook Event for the Summit and read some of the amazing posts we have in Learn Magazine here
Understanding Beneficial Ownership Information: Compliance, and Accountability
Discover the importance of Beneficial Ownership Information (BOI) in enhancing transparency, compliance, and accountability in business and financial systems.
The 5-Minute Rule: How Tiny Time Investments Can Create Major Life Changes
Feeling overwhelmed by a packed to-do list often leads to procrastination, but the 5-Minute Rule offers a simple solution. Instead of focusing on big, daunting tasks, set a timer and commit to just five minutes of uninterrupted effort. The goal isn’t immediate achievement—it’s about getting started.
The Entrepreneurial Bookshelf: 10 Must-Reads for Business Builders
Building a successful business requires continuous learning. This curated collection of must-reads for business offers essential insights, strategic frameworks, and inspirational stories. These ten books provide practical advice and fresh perspectives to empower entrepreneurs at any stage of their journey.
Social Media Strategies: A Marketing Executive’s Perspective
A seven-step guide for successful social media: set goals, understand your audience, craft content, choose platforms, engage in real-time, measure performance, and refine strategies for lasting growth.
Outpaced by Competitors? Here are the 3 Biggest Ways Data Integration Can Boost Your Business Performance
The best results occur when leadership commits to integrating data thoughtfully, aligns teams around shared information, and encourages a data-driven mindset.
Can employees request work-from-home arrangements?
In workplaces where the team works together in the office, a request from an employee for work-from-home (WFH) arrangements may be unwelcome. However, what does employment law say about it?
25 Years Later, Bootstrapping Still Proves It’s the Best Decision I Ever Made for My Company
Many entrepreneurs believe that success requires quickly securing venture capital (VC). On the surface, it makes sense. Large capital infusions can help you hire faster, build sophisticated products more quickly, and stake a claim in your market before the competition can react. What most business leaders fail to intentionally consider is that there’s a cost to that approach, and it’s not just the equity you give up.
From burnout to breakthrough- the 4Rs of Endurance Leadership
I examine how recovery, reflection, refocussing and resetting (the 4Rs) are key to success from burnout. Intentional practice of these 4Rs enables us to lead and not just manage our lives. It allows us to recalibrate and reprioritise, to live a life filled with vitality and to perform at our best- in whatever situation we wish. The same recovery principles that help endurance athletes excel can help transform your personal and professional life.
Connecting the Dots: Onboarding, Offboarding, and the Employee Culture Journey
The journey of an employee encompasses much more than just the time spent at their desk. Effective onboarding and offboarding processes play crucial roles in shaping an organisation’s culture and employee experience. By thoughtfully connecting these critical phases, companies can foster a supportive environment that attracts top talent and ensures a smooth transition for departing employees.
Do you really love your customers?
They say, “The customer is always right,” but it can be extremely difficult to truly love your customers if they constantly complain or ask for refunds. Most of the time, it all comes down to deeply understanding the customer journey, and if you haven’t mapped that out, it’s difficult to walk with them toward a purchase.
It’s easy to get caught up in the latest marketing trends and technologies, but at the heart of every successful business lies a strong customer relationship based on stepping into their shoes. The secret is to ask yourself: ‘Are we truly nurturing these relationships and providing exceptional value to our customers?”
In the 25 years I’ve worked in marketing, I’ve learned that deeply understanding the customer journey so you can develop genuine connections is essential for sustainable growth and high customer satisfaction.
If you constantly receive complaints, lack conversions, and lost leads, it’s time to develop and nurture meaningful relationships with your customers that create a thriving business, with loyal raving fans, that will stand the test of time.
The first step to improving your marketing ROI is to understand your audience, what they need and how they feel as they make their decisions about you, your solution and the outcome they want. This way you can consistently deliver exceptional service and transform your customers into loyal brand advocates.
