A start-up business can be a tough gig, especially when it comes to balancing money and advertising. We look at some great tips to give your business the leg up it needs, all for next to nothing.

Client reviews are your digital word of mouth that can benefit you in more ways than one.

Potential clients don’t know who they’re getting into bed with. In other words, they don’t know if they can trust you when they’re making a purchasing decision.

One of the best ways they can qualify your work is by their public testimony in the form of reviews.

Positive reviews build trust and rapport quickly helping you get the leg up on your competitors.

Even a bad review amongst many good reviews can help. It all comes down to how you respond to the bad review and go over and above to resolve any issues.

If you have none, get some.  Offer you clients an incentive such as a small discount on your fees or give them some movie tickets.

Make sure the review site you use is not your own website, is should be a public review platform that anyone can access. This will help the read feel like your reviews are legitimate.

Reviews on major platforms like Google and Facebook can help your website or page rank higher in the search results. This means more traffic to your web page which ultimately converts into more dollars for your business.

The best part of good rankings is your competitors won’t know how you’re out ranking them!

Don’t be shy- if you have skills, blog about it. Almost all new business leads that are non referral based come from digital platforms. If you can be found when your potential client is looking online, there is a high chance you phone will ring.

What do your write about? Answers to your client’s problems.  For instance, should I change property managers?    How do you negotiate on property price?

Why would your client want to hire you if you give them the answers online? Your clients want to hire someone with expertise in the area, if you can demonstrate your ability within your blog, this is a great way to generate trust and then a phone call from a new client.

People that want free advice will find it, on your page or someone else’s. Even though they might not ever call you, it’s important to be found where people are looking so when a hot lead comes along you can get the enquiry. Remember, generating hot leads is a numbers game, the more enquiry and interest your receive the higher chance you have of generating the a lead.

Having good quality content on your web site that people love reading will help your site rank well on search engines. One of the biggest factors effecting rankings is unique, good quality content that readers love spending time on.

Not so long ago, people spent their time on the internet via websites they loved visiting. In 2019, people spend most of their online time on social media, scrolling through tailored feeds to a browsers interests.

Social Media users in Australia are some of the most active in the world, with a total of around 60% of the country’s population an active user on Facebook.

Social Media Statistics Australia – January 2019

  1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
    YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
    3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
    4. WhatsApp – 7,000,000 Active Australian Users
    5. Snapchat – 6,400,000 Monthly Active Australian Users (Snapchat data)
    6. WordPress.com – 5,800,000
    7. Twitter – 4,700,000 Monthly Active Australian Users approx.
    8. LinkedIn – 4,500,000 Monthly Active Australian Users approx..
    9. Tumblr – 3,700,000
    10. Tinder – 3,000,000 Australian users.Stats Source: Vivid Social – Social Media Agency.

For a fun exercise, survey your family or friends on how much time they spend on social media each day VS browsing websites for information. The results will amaze you.

Promoting your business on the above platforms can really give you free, or in most cases, very cheap advertising.  A lot cheaper than traditional forms of print!

This is also a great place to post all those wonderful blogs you’ve written about your business via your web site.

If you choose to pay for your social media advertising, you can target your market by choosing where people live, if they have kids, if they’re single, age group, gender and social interest.

Building an on online profile with a website, social media and public reviews is a great way to gain credibility and interest in what you love doing.

The above three steps are a great foundation for your business success for 2019!