Digital marketing is an important asset to every business and when implemented correctly can reap big rewards. It’s becoming increasingly important for businesses to have robust digital marketing tactics in place, but especially for small-to-medium businesses (SMBs) who tend to have smaller budgets but are still looking to make a big impact.  

Digital marketing solutions provider Localsearch has worked with more than 28,000 small businesses for nearly 30 years, while offering free support to more than 300,000 businesses Australia wide. They’re excited to share their tried and tested simple digital marketing tactics that every business can benefit from.  

Start with SEO

With business competition high, search engine optimisation (SEO) is essential for every business to cut through the noise and reach their target audience. If you’re struggling to attract customers and have low brand awareness, a lack of search engine optimised content on your website might be the cause.

A tailored SEO strategy should consider the role of localised content, competitor analysis for key words and also create ongoing, high-quality content to ensure your business stays top of mind with consumers.  

Utilise Google My Business to its full potential

Google My Business is such a valuable tool for businesses and, when used correctly, can generate tangible results. Optimising Google My Business is essential and works hand in hand with a tailored SEO strategy. It’s essential to cut through competitive markets and appear higher in Google Maps, local knowledge packs and localised search engine results.

Make sure your business information is regularly updated so your SEO tactics work more effectively. 

Is your website a barrier to customer conversion?

It’s essential for any business to have a clear and appealing website but making sure it’s easy to navigate is essential. When designing your website, it is important to consider features like layout, colour scheme, page navigation and access to information. Put yourself in your customer’s shoes and consider what they would want to see first.

A well-designed website is also important for SEO keyword placement to ensure your website is working as part of your digital marketing strategy.