If you are tired of creating Facebook posts that nobody sees (painful isn’t it!) then you NEED to be using video on Facebook and Facebook Live is hot to trot! There is no doubt Facebook loves it. You may have even seen ads for Facebook Live around the place.
Why do you want to use Facebook Live?
- Like I said, Facebook loves Facebook Live and they’re going to reward you for going Live on Facebook by pushing your livestream out into people’s newsfeeds.
- People are likely to watch your Live stream videos three times longer than just a normal video post. That’s a very important metric to Facebook who sees that longer viewing means it is an engaging video therefore we’re going to show it into more people’s newsfeeds. That is going to improve your reach and your engagement because also….
- People are ten times more likely to comment on a live video. Not only are they watching your lives three times longer, they’re ten times more likely to comment. Again, that’s an important engagement metric that Facebook looks at and will improve your organic (free) reach long after you’ve pressed the finish button on your Live Stream.
That’s why you need to be using Facebook Live. If you’re not confident in it yet, there’s a simple hack that you can do. That is, when you put the details in and when you’re ready to go live, you’ll see that there’s a little button just over near your picture and it will say “Public”. If you just tap on that and say “Only me”, then that will show your live only in your newsfeed.
How is that? You can practice without worrying about anyone else having to see. It can just go live straight to your newsfeed.
You can have a few practices but promise me, promise me, you won’t be hard on yourself. You won’t look at it and go, “Oh, I’m no good. I’m just going to give up 🙁 ” Don’t do that! Watch it, see how you could make things better and critique yourself constructively and then try again.
Another great hack for practicing would be to create a group with a couple of trusted friends that you can all be in and go live. Therefore, you do have an audience so you can talk to them, you can interact with them, they put comments in, so you can actually get a great feel for what it’s like going live and having an audience. They can also go live in the group as well. It’s a win-win.
That’s another great way to practice going live, is to either do it privately, just to yourself, or create a group with some trusted friends and get the whole experience there.
Facebook Live is a really, really powerful tool for your marketing strategy. It’s something that if you’re a coach, a consultant, an author, a speaker or if you have a skill or hobby that you’re wanting to share with the world, your ‘particular set of skills’, then you need to be doing Facebook Live. You really do!
But wait just a second…. Here’s the kicker…
Facebook is building an audience of everybody who has viewed your videos. Not just one video, not just two videos, all videos. While these are going out into newsfeeds, getting free organic reach, Facebook is building an audience of everyone that’s viewed them and that is really powerful. There is nothing like video to build up the know, like and trust factor with your ideal client, or your potential students.
Then, when you’re wanting to do some Facebook ads, you’ve got a warm audience there already who have watched your videos which is going to reduce your costs to acquire a new lead or customer because you’re not targeting cold traffic who don’t know you from a bar of soap. This ‘warm audience’ will be more likely to give you their email address when you ask for it.
So not only are you getting the massive increase in free reach, Facebook’s putting all of your videos out there, and building an audience for you!
If you’re not using Facebook Live or you’re doing them half-heartedly, you really must to incorporate it into your marketing strategy. You will be amazed at the sudden jump in increase of reach that your page will get and the engagement that will come. It really will breathe some life into your Facebook page. You’re going to love it!
For more Facebook Marketing Strategies, or to get a copy of my Facebook Video Marketing Cheatsheet head to https://goldilocksacademy.com and grab the free download and incorporate video marketing into your Facebook Marketing Funnel – it is powerful. Powerful!