We’ve all seen businesses with incredible stories that never get told because the founder thinks they’re “not newsworthy yet”. The truth? You don’t need to be a big brand or have years of experience to get media attention…especially as a youngpreneur!
In this episode of the Youngpreneur Society Podcast, co-founder and marketing strategist Linda Reed-Enever breaks down how public relations (PR) can take you from unknown to featured and why your age, your why and your journey are all powerful story angles the media loves.
Why PR Matters
Unlike ads, PR is earned coverage and it instantly boosts credibility. Being featured in a newspaper, radio interview, or online article opens doors and builds trust far beyond your immediate circle. Even better, every feature becomes social proof you can repurpose across your website, socials and marketing.
Where to Begin
Linda shares how to start locally: pitching to community newspapers, school newsletters, or local radio. Journalists aren’t looking for a product catalogue; they’re looking for stories that connect. Your journey, your impact, and even your age are the hooks that make you stand out.
HOT TIP: More often than not, it’s the fact that you are young that stands out to a journalist. Don’t let your age hold you back, use it to your advantage!
How to Pitch
Keep it simple: Who you are, what you do, and why it matters now. Tie your story to timely events like markets, school milestones, or holidays. Add a photo, your contact details, and hit send. Where there isn’t any need for a media kit, do make it easy for the journalist or the media outlet you’re reaching out to and send them the important information they need to know.
Making PR Work for You
Appearing in the media is only the beginning. Use it everywhere, and we mean everywhere! Share the link on socials, add “As Seen In” to your website, print it for your market stall and create a wall of fame. Each appearance builds long-term credibility.
Start Your PR Journey Now
This week, pick one local outlet and send them your story. It could be your school newsletter, the local community paper, or the nearest radio station. Short, clear, and real is all it takes. The world is ready for your story, but first, you need to share it.
Highlights
- 00:32 The Power of PR for Youngpreneurs
- 01:05 Why Your Story Matters
- 02:27 Crafting Your Story Angle
- 03:41 Getting Featured Locally
- 04:33 Maximising Your PR Success
- 05:14 Share Your Story and Next Steps
