Social media is all about connection. 

Online platforms such as Facebook, Instagram, YouTube, and TikTok provide a space for people to come together and build communities by sharing their ideas, experiences, and information through different types of media. 

Since the first social networks were launched nearly three decades ago, their popularity and scope have continued to grow. Today, more than 5 billion internet users worldwide—over 60% of the global population—are active on social media. (Statista, 2024)

But social media is not just about connecting individuals.

Smart business owners understand the power of social platforms to engage with consumers in real-time and build brand awareness through carefully curated content. This is especially true for smaller brands and new startups looking to increase their visibility in the online arena. 

However, creating relevant and engaging social media content for your business can feel like a monumental task, especially if you lack the time and resources to do so on a consistent basis. 

Challenge #1: What should your content be about?

Ideally, you should aim to create content that is relevant to your target audience. 

As you work to develop a social media content strategy, first take the time to consider the specific wants, needs, goals, and pain points of your potential customers; this will help you craft the right message using the most effective medium. 

If this feels overwhelming, start by choosing a single topic relevant to your desired customer, and build your content around that. 

Challenge #2: Which medium should you use? 

In general, videos are more engaging than images or written content. 

According to market research, short-form video content is the top leveraged media content and delivers the highest return on investment (ROI) for businesses and marketers. (HubSpot, 2024)

Not only have modern consumers come to expect videos from brands they are interested in, but they are also more likely to share that content on social media. 

Bonus: Videos are now easier than ever to make, thanks to new digital tools and technology, and the content can be repurposed in a variety of different formats for use on social media platforms. 

Instantly turn videos into engaging social media content.

Follow these simple steps to repurpose your long-format video content for use across all social media platforms:

• Create at least one 10-minute video every week.
• Publish the video on YouTube.
• Use vidyo.ai (or a similar tool) to turn the original video into short clips.
• Repost the clips on social media.

You can also turn your video into a blog post.

• Copy the YouTube link for your video.
• Paste the link into YouTube Transcript to instantly get a transcript of the video.
• Copy and paste the video transcript into a Word document.
• Upload the document to Claude. 
• Use the following prompt (or something similar): I want you to write a blog based on the transcript I provided. 
• Review and edit the blog content as necessary.
• Upload the blog to your website.

Finally, use your blog to create text posts for social media.

• Once you have your blog, return to Claude to create short text posts for X, Threads, and/or Facebook. 
• Use the prompt (or something similar): Based on this blog post, please create 5-10 social media posts I can use on X and Facebook. Please provide relevant hashtags as well. 
• Review and edit the content as necessary.
• Upload the posts to your social media accounts.
• Iterate and customize the prompts as needed.

The takeaway

With the help of evolving digital technologies and new AI tools, businesses today can easily create and post consistent social media content—even if they are working with limited resources or budgets. These simple hacks offer a starting point for developing your social media content strategy and cultivating a strong connection with your online consumers.