Pricing strategy, or formula, is a tool available to businesses to help them set the prices for their products or services. There are various pricing strategies and no one strategy will produce the greatest profit under ALL market conditions. The aim of your pricing strategy should be to price for maximum profit. However, to do this, you first have to understand the different types of costs and how they behave.

Nurture sequences are like seeds, they grow the relationships with your leads and transform them into paying customers.A nurture sequence (also called a sales funnel or follow-up sequence) is an automated series of emails sent to every new lead signing up to your...

People do business with people they like, trust, and admire. Building trust and credibility can be challenging in the world of online marketing. When you encounter a potential client or customer IRL, they can be convinced just by looking you in the eyes, hearing the enthusiasm in your voice, and connecting with confidence in your body language. It’s difficult to create this same kind of powerful, personal interaction with a social media post or an online ad.

Join Media Connections and Business Business Founder, PR and Marketing Strategist Linda Reed-Enever for a Working Day all about Media and Press Releases. Linda is opening up her little red book of PR Tips for you, so you can learn how to write a media/press release for your business.

With five businesses in the Enever Group Family, Linda Reed-Enever knows what it is like to be busy and she also knows the importance of marketing, when it comes to sales and keeping your business going.

In the Make Marketing Part of Your Day workshop, you spend a day with Linda exploring techniques and tools to help you eat the marketing elephant one bite at a time and make marketing part of your day.

As business owners we often have lots of “knowledge” in content from handouts and presentations, to blog posts and videos. In this Working Day, join Idea’s Strategist, Thinkific Expert and Course Creators Circle founder, Linda Reed-Enever and discover how you can...