When you’re doing everything in your business, you’re not doing the work that truly matters. In this episode of The Business Owners Podcast, Clive Enever sits down with Kirsten Graham, co-founder of Six Figure Business Coaching, to unpack how outsourcing and the right support systems can transform the way you grow.
Kirsten shares her journey from mortgage broking to building a VA matching service that helps entrepreneurs stay in their zone of genius, doing the work they love, while expert virtual assistants take care of the rest.
This conversation offers a deep dive into why business owners often struggle with delegation, how to shift into the mindset of a real CEO, and the steps you can take to set up systems that support consistent growth and freedom.
What You’ll Learn in This Episode
Why Support Beats Burnout
Most entrepreneurs start out wearing all the hats, but that doesn’t mean you should. Kirsten shares how hiring support early, even before you feel “ready”, can prevent overwhelm and help you scale faster.
Delegation Is a Skill, Not a Trait
If you’ve ever said “I just can’t delegate”, Kirsten has news for you. She explains why delegation is a learnable business skill, and how even perfectionists can master it with structure and support.
From Chaos to Clarity with Systems
Discover how Standard Operating Procedures (SOPs) and clear expectations set your team, and your business, up for success.
Why Hiring Before You’re Ready Works
Waiting until you’re drowning is the worst time to hire. Kirsten outlines how to hire smart and build support before you burn out.
Outsource What’s Not Your Zone of Genius
From bookkeeping to content marketing, Kirsten highlights the kinds of tasks you should be offloading so you can focus on growth, service, and strategy.
AI Won’t Replace VAs Who Evolve
Kirsten also shares her perspective on AI and how the best virtual assistants will embrace tech to deliver even more value, not be replaced by it.
Kirsten Graham’s Advice for Business Owners
- Waiting until you’re underwater makes onboarding harder. Start with part-time help early.
- If you’re spending hours learning tasks you’ll never master or enjoy, outsource them.
- If it’s good enough and gets the outcome, that’s success.
- Your business needs to reflect your goals, not someone else’s template.
- The best VAs will evolve and add even more value by integrating new tools.
- If a task isn’t revenue-generating or core to your zone of genius, it shouldn’t sit on your to-do list.
Connect with Kirsten Graham
Work with Clive Enever
You can also check out Clive Enever’s comprehensive library of tools, resources, and expert strategies in the Business Wisdom Vault
If you’re considering expansion and want to ensure it’s the right move for your business, book a discovery call with Clive to explore your options and create a roadmap tailored to your goals
Highlights
- 00:22 Meet Kirsten Graham
- 03:12 Kirsten’s Journey and Business Insights
- 07:59 The Importance of Outsourcing
- 21:37 Managing Personal and Business Life
- 25:20 Future of Outsourcing and AI
- 27:30 Where to Find Kirsten
