Amber Daines has spent over 20 years helping people communicate with purpose. From her early days in broadcast journalism to running her own PR consultancy, she’s seen firsthand what it takes to build a business and a reputation with clarity and confidence.
In this episode of The Business Owners Podcast, Linda Reed-Enever and Clive Enever sit down with Amber to explore how strong communication is essential for every stage of business. From preparing for media interviews to leading remote teams, Amber shares practical ways to speak up, stand out and stay true to your message.
Whether you’re a startup, a growing business or a seasoned leader, her advice will help you build visibility that’s grounded in trust.
Key Takeaways from This Episode
1. Your Message Matters
Amber explains that the biggest PR mistake business owners make is not understanding what they want to say. Clarity is the foundation of all good communication.
2. Leading a Remote Team Requires Structure and Trust
Amber shares how she runs her agency with a remote team, including tools, systems and boundaries that make communication flow without micromanaging.
3. Reputation Isn’t Built Overnight
From managing small wins to responding in crisis, Amber shares how consistency and preparation help protect your brand when things go wrong.
4. Media Confidence Is a Learnable Skill
Being interviewed can be daunting, but Amber walks through how to prepare, what to expect, and how to stay calm and focused under pressure.
5. Mistakes Are Part of Business
Amber reflects on client missteps, communication misfires and owning up when things don’t go perfectly. It’s about learning, staying honest and moving forward.
6. Flexibility Is a Superpower in Modern Business
Amber credits her success to being flexible, whether that’s adjusting client expectations, rethinking processes, or finding new ways to deliver value with a lean team.
Amber’s Advice for Business Owners
- Know your message: Be able to explain your business in plain English
- Be consistent: Your brand voice and service delivery should align across platforms and client types
- Practise speaking: You never know when a media or podcast opportunity will come up
- Own your mistakes: Be transparent when things go wrong, it builds trust and shows leadership
- Be upfront: Clear and honest communication wins over trying to appear perfect
Connect with Amber Daines
Visit Amber Daines’ website and explore her media training, PR toolkit courses, podcasting guidance, and reputation management support
Work with Clive Enever
You can also check out Clive Enever’s comprehensive library of tools, resources, and expert strategies in the Business Wisdom Vault
If you’re considering expansion and want to ensure it’s the right move for your business, book a discovery call with Clive to explore your options and create a roadmap tailored to your goals.
Work with Linda Reed-Enever
Want more marketing tips? Join Linda and other like-minded business owners at The Ideas, Impact & Marketing Circle
From branding to course creation, Linda’s expertise empowers entrepreneurs to create lasting impact. Book a discovery call with Linda
Highlights
- 00:00 Meet Amber Daines
- 01:00 Amber’s Background and Expertise
- 01:52 Balancing Business and Family Life
- 09:06 Remote Teams and Trust
- 11:40 Hiring the Right People
- 15:23 Effective Communication and Training
- 17:18 Effective Staff Onboarding and Management
- 17:58 The Importance of Process in Campaigns
- 19:01 PR Challenges and Media Timing
- 20:02 Dealing with Keyboard Warriors and Brand Reputation
- 21:48 Maximising Media and Communication Strategies
- 23:52 Understanding Earned Media vs. Paid Placement
- 26:12 Repurposing Content for Maximum Impact
- 28:24 Final Thoughts and Guest Insights
