In this episode of The Business Owners Podcast, co-host Linda Reed-Enever welcomes digital marketing expert Janet Camilleri from Frontpage SEO. Janet shares her inspiring journey from redundancy to building a successful SEO agency, highlighting the lessons she has learned along the way. Her insights into business growth, personal development, and SEO strategy provide invaluable takeaways for entrepreneurs at all stages.

Janet discusses the challenges she faced in transitioning from government employment to entrepreneurship and how she navigated the steep learning curve of running a business. She candidly shares some of her biggest mistakes, including undervaluing her expertise and losing a client due to underpricing. Through these experiences, she emphasises the importance of recognising one’s value and being assertive in business dealings.

Key takeaways from this episode

• The value of experience: Janet highlights how her background in copywriting and journalism provided a strong foundation for her SEO career, proving that transferable skills are essential in business growth.
• Learning from mistakes: One of her most significant lessons was failing to charge for the training she provided to a client before a holiday, ultimately losing the client. This reinforced the importance of valuing her expertise.
• Dressing for success: She recalls missing an important job opportunity early in her career due to not dressing appropriately for an interview, underscoring the impact of first impressions.
• The role of mentorship: Janet shares how working with a business coach helped her develop assertiveness, which transformed both her professional and personal life.
• Progression over perfection: She encourages business owners to focus on progress rather than perfection, especially in SEO, where taking small steps and publishing content regularly can lead to long-term success.

Janet’s insights are a reminder that mistakes and challenges are a natural part of the business journey. By learning from them and continuously improving, business owners can build resilience and achieve success. 

Learn more about Janet Camilleri

To connect with Janet and learn more about SEO, visit Frontpage SEO or join the SEO Chat Australia Facebook group for valuable tips and discussions.

Highlights

• [00:45] Introducing Janet Camilleri from Frontpage SEO
• [00:56] Janet’s Journey to Running a Digital Marketing Agency
• [02:16] Lessons Learned in Business
• [03:43] Mistakes to Avoid in Your Career
• [04:38] Mentorship and Personal Growth
• [05:33] Teaching Valuable Business Lessons
• [07:31] Connecting with Janet and Final Thoughts