If you’re a business owner or marketer striving to stay consistent on social media without burning out, evergreen content scheduling is your secret weapon. In this session packed with insights and practical tips, marketing strategist Linda Reed-Enever walks us through setting up MeetEdgar, a powerful social media scheduling tool designed to make content marketing easier and more effective.

With over two decades of experience in ideas and marketing strategy, Linda’s approach combines education, efficiency, and authenticity. Whether you’re new to social media scheduling or looking to enhance your content strategy, here’s what you need to know.

Why Choose MeetEdgar?

While other tools may come and go, MeetEdgar’s ability to store and recycle evergreen content sets it apart. This means you can create content once, categorise it, and let the system post it repeatedly over time saving hours of effort each month.

From blog posts and videos to social media tips and sales pages, MeetEdgar makes sure your valuable content keeps working for you.

What Is Evergreen Content?

Evergreen content is like a tree, it stays fresh and relevant year-round. In marketing, this refers to content that doesn’t expire: tips, FAQs, how-tos, and foundational messages that you regularly share with your audience.

You can also have seasonal evergreen content like spring promotions or holiday tips which can be recycled annually.

Getting Started with MeetEdgar

Here’s a high-level overview of how to set up a MeetEdgar account:

1. Connect Social Media Accounts

Link your business’s Facebook pages, Instagram profiles, LinkedIn, Pinterest, TikTok, and more, prioritising platforms where your audience is most active.

2. Set Up Categories

MeetEdgar is powered by categories, not individual post dates. Categories could include:

• Tips
• Promotions
• Lead Magnets
• Blog Posts
• Courses
• Events
• Client Testimonials
• Substack or Newsletters

   

By grouping content this way, you can better control the balance of your content and automate with purpose.

3. Build Your Content Library

Start adding content manually to each category by uploading a few posts at a time and using tools like Canva for visuals or Pictory to create quick videos from text.

Use AI tools like ChatGPT (or MeetEdgar’s built-in “Inky”) to create variations of your social copy, but always add a human touch. Avoid overusing emojis or overly generic phrasing.

4. Schedule Posts by Category

Once your library has content, create a weekly schedule by assigning times to each category. You control how often each type of content appears keeping your feed consistent but varied.

5. Add Videos and Visuals

These videos can be shared across platforms like Instagram Reels, Pinterest, or TikTok.

Bonus Tips from Linda’s Workflow

• Use a master document to plan your posts, captions, and image links before uploading them into MeetEdgar.
• Shuffle content occasionally to keep your feed looking fresh and prevent repetitive scheduling.
• Leverage link shorteners (like Bitly) for cleaner posts and tracking.
• Revisit your content weekly to tweak, test, and refresh based on performance.
• Create 5 variations of each post (text and/or image) to maximise your reach without always needing new ideas.

Common Pitfalls to Avoid

• Don’t bulk upload content without reviewing it. Manual input ensures quality and alignment with your strategy.
• Avoid over-tagging or overusing hashtags, especially on LinkedIn and Facebook.
• Be cautious with Google My Business: posts there shouldn’t be repeated too often.
• Watch for platform preferences: TikTok and Instagram prefer unique content, while Pinterest thrives on fresh visuals.

Final Thoughts

MeetEdgar is a long-term marketing ally. It’s not about blasting your audience with new content every day, it’s about building a sustainable, consistent presence. With the right categories, strong evergreen content, and thoughtful scheduling, you can focus on running your business while your social media works behind the scenes.

Ready to Get Started?

Explore MeetEdgar with a free trial or through this referral link. Members of her Marketing Circle also get access to exclusive training, templates, and strategy sessions.

If you’re tired of chasing trends and want to market smarter, not harder, MeetEdgar might just be your new best friend.

Want Linda’s Help to Create More Impact?

If you’re looking to get the most out of tools like MeetEdgar and build a content strategy that drives results, Linda brings over 20 years of real-world marketing know-how and she teaches you how to do it.

Connect with Linda and start turning your ideas into action and create more impact.

Highlights

• [00:00] Introduction and Background
• [01:50] Meet the Team
• [03:34] Understanding Evergreen Content
• [05:24] Setting Up Your Mediagr Account
• [08:27] Creating and Managing Content
• [12:37] Using AI Tools for Content Creation
• [17:39] Promoting Content Across Platforms
• [21:24] Final Tips and Best Practices
• [34:49] Content Bank and Social Posts
• [35:13] Creating Tip-Based Posts
• [37:12] Client Approval and Loading Day
• [38:14] Setting Up Meet Edgar for Clients
• [40:38] Managing Multiple Social Media Accounts
• [44:18] Shuffling and Organising Content
• [48:52] Uploading and Scheduling Content
• [53:16] Final Q&A and Wrap-Up