Author: Linda Reed-Enever

Email overload – Claim back your inbox

The wonder of email…where would the business world be without it and it’s easy access, easy correspondence and anytime, anywhere convenience? Well, without being ungrateful for this essential attribute of the modern world, we might be a little less overwhelmed by the phenomenon that is email overload. Chances are if you’re in business you know it all too well – the constant call to check your email only to be met by spam, useless subscriptions and some really important information hidden deep within the depths of your inbox. Here are the top tips for claiming back your inbox and...

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Ticked off – the to-do list! – Tips to rock your To-do

Right now this very post is part of my to-do list. Once complete, I will take my overly large marker and gleefully strike a cross through its title on a list, notching up a small success for this very busy day. It will join a host of other tasks with lines through it –  some significant, some menial, some entirely unrelated to work. But if all goes well by the time I’ve queued up Netflix late tonight a welcome feeling of accomplishment will lull me to sleep. Which begs the question, why are some days achievable and others the...

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Tips to help you write a Press Release

Writing a media or press release can seem like a big job but with help from resources like the Media Connections Template Library and the following tips you will be well on your way to creating your release and connecting with the Media. With newsrooms on the look out for stories NOW is a great time to share yours with them. After all, if you don’t share your story with the media, who will! So let’s get started on drafting a release:   Write a great headline: This should be a short and snappy attention grabber. It should include points from your...

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A healthy business means you need to make time for you

One of the hardest things when juggling work, business and family is making time for you. As a Mum you are often putting kids, hubby and business before your needs and if a friend in need calls you will go and help them too! Which are all great qualities and what we love about mummies but what about making time for you before you go stir crazy or burn out? Remember a happy family needs a happy Mummy not a stressed one. I was reminded of this today when this morning I am juggling dishes, phone and writing and article...

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What is the actual cost of FREE PR to your business?

In business time is money and among the list of things to fill that time is establishing a media presence to attract clientele and carefully hone your image. It takes time and consistent effort to ensure your company is presented in the best light to the widest possible audience, regardless of whether you outsource your PR or handle it in-house. Despite what some will tell you, there’s no such thing as FREE PR For each moment you spend on FREE PR you are taking away time from your revenue generating activities. If you are a business owner time spent...

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