Doing the work is only half the battle. If you aren’t getting the recognition or the revenue you deserve, it’s time to unlock your “Expert Authority.”
In this episode of The Business Owners Podcast, Clive Enever speaks with Christine Blosdale, the Expert Authority Coach™. A veteran of broadcast journalism with 20 years of experience in Los Angeles radio, Christine now helps overwhelmed entrepreneurs and coaches in Australia and the US stop being “invisible” and start getting paid for what they already know.
From the importance of “bean-to-coffee” machines to the power of intuition and critical thinking, Christine shares how to align your internal energy with a brand that resonates with your ideal audience.
Key Messages from This Episode
Synchronicity as a Guide Christine describes her journey in one word: synchronicity. She believes that recognising unique opportunities, from career breaks at AOL to her wife finding her on Instagram from 7,000 miles away, requires listening to your intuition.
Stop Selling the “Stapler” Many business owners fail because they focus on features (the “stapler”) rather than listening to what the market actually wants (the “sandwich”). Effective business requires listening to the message your potential clients are sending, not just the words they speak.
The Cure for “Invisibility” Invisibility often stems from a lack of authenticity or internal imposter syndrome. Christine emphasises that your brand should be a “through line” of your personality and energy across all platforms.
The Power of a Mantra: A clear signature statement, or “mantra,” should immediately communicate who you are, who you help, and what result you deliver. Christine’s own mantra, helping coaches get seen, trusted, and paid, is the foundation of her messaging.
Trust is Built Through Others: Rather than telling people how great you are, let your clients do it. Video testimonials are far more effective than text quotes, as they provide authentic proof of your impact.
Christine’s Advice for Business Owners
- Honour the “Pull”: Don’t second-guess your passion or allow age and appearance to fuel imposter syndrome.
- Test the Waters: Business involves trying things to see how they feel. If something feels “icky,” move on to the next experiment.
- Work with a Guide: A mentor or coach can help you avoid the “potholes” that naturally occur in both business and life.
- Trademark Your Brilliance: Christine recommends trademarking unique titles or programs (like her own Expert Authority Coach™) to signal professionalism and serious intent.
Key Takeaway
“You will have a very hard time selling your programs if you’re trying to give people a stapler when they just want a damn sandwich. Listen to the marketplace.”
Your Next Step
Audit your social media profiles and website. Do they feature a clear “signature statement” that a fifth-grader could understand? If not, spend ten minutes today writing a one-sentence mantra that explains exactly who you help and why it matters.
Connect with Christine Blosdale
- Website: ExpertAuthorityCoach.com
- Special Offer: Book a free Discovery Call directly on her website to discuss where your business is and where you want it to go.
