by Rashida Tayabali | Oct 21, 2025 | Being Online, Educate Your Market, Learn Magazine, Websites and SEO
Search behaviour is getting a good shakeup thanks to AI search and Google’s new AI mode. While the majority of people still use Google Search to find products and services, a small percentage of traffic is now flowing from LLMs like ChatGPT. (Google is actively...
by Sarah Thomson | Jul 22, 2025 | Advertising, Marketing, PR and Media, Being Online, Educate Your Market, Learn Magazine
In today’s fast-paced digital world, business owners are constantly being told they need to “scale.” But what if you could do that in a way that felt aligned, simple, and actually doable—without needing a massive audience, a complicated funnel, or burning out? That’s...
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing, PR and Media, Branding, Educate Your Market, Learn Magazine
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. Stories have shaped communication for centuries....
