by Rachel Lake | Jul 9, 2025 | Branding, Learn Magazine, Production, Running a Business
Sustainability is no longer a niche concept — it’s rapidly becoming a cornerstone of responsible business. For those of us in the jewellery industry, where materials and sourcing are so deeply tied to environmental and ethical impact, embracing sustainability isn’t...
by Marshall Thurlow | Jul 8, 2025 | Advertising, Marketing, PR and Media, Branding, Learn Magazine
Did you know that colour can trigger physical or emotional responses? As a small business owner, it’s important not to underestimate how brand colours affect your customers. Research published in the journal ‘Behaviour & Information Technology’ suggests that...
by Sonia Majkic | Jun 19, 2025 | Advertising, Marketing, PR and Media, Being Online, Branding, Customers, Learn Magazine
The buying journey is the path a customer takes from their initial awareness of your business, services, products or solution, to making a purchase and beyond. In the digital realm, this journey is often a complex web of interactions across multiple touchpoints,...
by Elice Max | Jun 16, 2025 | Being Online, Branding, Learn Magazine, Running a Business
When you think about starting a business, the first question is how to pick a business name that nobody can forget. The art of naming a business requires some creativity and strategy. This combination can transform mere words into catchy brand logos. A new business...
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing, PR and Media, Branding, Educate Your Market, Learn Magazine
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. Stories have shaped communication for centuries....
by Kristin Marquet | Jan 27, 2025 | Advertising, Marketing, PR and Media, Branding, Learn Magazine
Social media offers small businesses unique advantages. Unlike traditional marketing, it’s cost-effective and has a broad reach so that you can connect with many potential customers without a huge budget. Social media also helps businesses connect with customers,...
