The Business Benefits of Blogging – Even If You’re Not a Writer

by Alli Hill | May 16, 2022 | Advertising, Marketing and PR, Being Online, Business Growth, Learn Magazine, Running a Business, Websites and SEO, Writing and Communication | 0 |

Start a blog, they say. It will bring in leads and help you grow your business, they say. But “they” don’t realise you don’t know a thing about blogs or writing. So how can you take advantage of the business benefits of blogging?

5 Steps To Help You Grow An Engaged Audience That Converts

by Tequila Cousar | Mar 16, 2022 | Advertising, Marketing and PR, Being Online, Learn Magazine, Marketing, Social Media, Websites and SEO | 0 |

In today’s digital world, you don’t want to be a one hit wonder. You want to create a sustainable and profitable brand that has longevity and mainstay. In this article, I share five steps to help you grow an engaged audience that converts.

In a digital world, why great content still creates a powerful connection

by James Parkinson | Mar 4, 2022 | Advertising, Marketing and PR, Being Online, Learn Magazine, Running a Business, Websites and SEO, Writing and Communication | 0 |

Content is what connects you with your customers. It determines how people view your brand and values. It educates and answers questions. And it also sells your products and services.

Google’s Core Web Vitals Algorithm Change – How It Affects Your Business

by Kan Huang | Feb 24, 2022 | Being Online, Business Growth, Learn Magazine, Technology, Websites and SEO | 0 |

Google’s Core Web Vitals algorithm change is the latest in a series of changes that have been happening over the past few years. It impacts how Google measures your website and assigns it a score, determining where you rank in search engine results pages.

SEO Tips You Can Use On Your Website In One Hour

by Karen Dauncey | Jan 17, 2022 | Being Online, Learn Magazine, Marketing, Websites and SEO | 0 |

You may not have an hour a day to spend on your SEO, but if you find just one hour every week, you’ll be amazed at how much you can accomplish.

8 ways employees can help reduce the risk of ransomware

by Leo Lynch | Jan 11, 2022 | Cyber Safety, Learn Magazine, Process and Procedures, Running a Business, Technology | 0 |

Australian businesses are at great risk for ransomware attacks due to their often low cybersecurity posture and there is a need for businesses to educate their people about basic cybersecurity and cyber hygiene, according to the...

SEO and Content Marketing are the Perfect Pair

by Matthew Stormoen | Dec 3, 2021 | Being Online, Business Growth, Learn Magazine, Websites and SEO | 0 |

Content marketing and SEO go hand in hand, but instead of being linked — like holding hands should be — they’re often treated as separate entities and assembled as an afterthought. SEO specialists sprinkle in keywords and add title tags and meta descriptions, while the marketers brainstorm content ideas to push out week after week.

Why SEO is the #1 small business marketing strategy for 2022

by Brendan Kelso | Nov 11, 2021 | Being Online, Learn Magazine, Marketing, Running a Business, Websites and SEO | 0 |

Google is just so important for matching clients with businesses. More people are flocking to Google to find products and services. It’s also the first place most people go to find answers. Importantly, Google is getting better at matching people with useful information.

How Display URLs Matter in Paid Search?

by Daniel Stewart | Aug 14, 2021 | Advertising, Marketing and PR, Adwords, Being Online, Business Growth, Learn Magazine | 0 |

For every ad you create, the content you use in your ad will have an impact on how well it performs. Ad performance can be influenced by headlines, keywords, and even the CTA. You must be aware of the impact of a correct landing page on conversion rates.

How Website Design + Website Copy + SEO = Cash

by Sarah Walkerden | Aug 7, 2021 | Business Growth, Learn Magazine, Websites and SEO | 0 |

When building a new website for your business – or optimising an existing site – there are three main elements to consider. For many business owners, it can be tempting to tackle these elements separately, one at a time. Particularly, if time is limited or budgets are constrained. However, in reality, businesses are much better off tackling all three – together – in the beginning, as a cohesive strategy.

Build Better websites with WP Engine

by BBB Team | Aug 1, 2021 | BBB Perks, Being Online, Biz Tools, Business Growth, Technology, Web and Seo, Websites and SEO | 0 |

WordPress is known for not being the easiest platform to build your website on, but it is one of the best, particularly when it comes to SEO and other forms of marketing. There are many small business owners who prefer to build their own website, and WP Engine helps to make the process easier, with a better looking and performing website once finished.

How to get more leads through Pay Per Click

by Sean Rooney | Jun 28, 2021 | Advertising, Marketing and PR, Learn Magazine, Websites and SEO | 0 |

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation, and how you can acquire more quality leads by leveraging the power of PPC.