Category: Websites and SEO

What’s the Priority – Website SEO or Social Media Marketing?

Small business owners are always trying to get the most bang for their buck when it comes to marketing. Often, owners question if they should prioritise one form of marketing over another to save money. When it comes to deciding whether to prioritise SEO website content or social media marketing, SEO takes priority—but that doesn’t mean it’s an “either/or” situation.

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Do I Really Need a Website? (The Answer is Yes…Here’s Why)

Many business owners, particularly those who own a small business, are reluctant to invest in a quality website for a variety of reasons. Some believe they already have their finger on the pulse of their target market. Others focus all of their attention on their social media presence and don’t want to fund another investment. And many just feel overwhelmed at the thought of creating a professional-looking website and don’t know where to start.

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Six ways to grow your business online through the COVID-19 pandemic

2020 has thrown everything but the kitchen sink at Australian businesses – from COVID working restrictions and city-wide lockdowns to businesses operating with an online-only model. But throughout hardship and difficulty, we have witnessed businesses showing resilience, innovation and that ‘never say die’ desire that makes Australians renowned around the globe. With working from home increasing in popularity, online demand has increased in partnership with digital consumer purchasing habits.

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DIY Digital Marketing

In a nutshell, digital marketing comprises all the activities you undertake to promote your business in the online world. Your business’s home on the internet will be your website. As people visit your website, you’ll be introducing them to your business and what you offer, and hopefully converting them into clients.

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