How Display URLs Matter in Paid Search?

by Daniel Stewart | Aug 14, 2021 | Advertising, Marketing and PR, Adwords, Being Online, Business Growth, Learn Magazine | 0 |

For every ad you create, the content you use in your ad will have an impact on how well it performs. Ad performance can be influenced by headlines, keywords, and even the CTA. You must be aware of the impact of a correct landing page on conversion rates.

How Website Design + Website Copy + SEO = Cash

by Sarah Walkerden | Aug 7, 2021 | Business Growth, Learn Magazine, Websites and SEO | 0 |

When building a new website for your business – or optimising an existing site – there are three main elements to consider. For many business owners, it can be tempting to tackle these elements separately, one at a time. Particularly, if time is limited or budgets are constrained. However, in reality, businesses are much better off tackling all three – together – in the beginning, as a cohesive strategy.

Build Better websites with WP Engine

by BBB Team | Aug 1, 2021 | BBB Perks, Being Online, Biz Tools, Business Growth, Technology, Web and Seo, Websites and SEO | 0 |

WordPress is known for not being the easiest platform to build your website on, but it is one of the best, particularly when it comes to SEO and other forms of marketing. There are many small business owners who prefer to build their own website, and WP Engine helps to make the process easier, with a better looking and performing website once finished.

How to get more leads through Pay Per Click

by Sean Rooney | Jun 28, 2021 | Advertising, Marketing and PR, Learn Magazine, Websites and SEO | 0 |

Getting more customers is the primary objective of any business owner. If the business relies on existing clients only, it won’t survive for long. A regular stream of new clients ensures that the business can replace inactive customers. While there are many ways to acquire new leads, pay-per-click (PPC) is one of the most popular. This article will explain PPC lead generation, and how you can acquire more quality leads by leveraging the power of PPC.

How to target international customers through SEO

by Sean Rooney | Jun 25, 2021 | Learn Magazine, Websites and SEO | 0 |

Businesses are going global and the need to attract customers from multiple countries and languages has grown tremendously. As a result, international SEO has become a key part of the marketing sphere, with businesses using localisation signals such as hreflang tags in an attempt to compete in international markets.

7 Tips to improve SEO for Cleaning Business in 2021

by pratik shinde | Jun 14, 2021 | Being Online, Business Growth, Learn Magazine, Websites and SEO | 0 |

Getting more eyes on your website is extremely beneficial for your cleaning business, as almost all online experiences start with a search engine.

Content marketing – Everyone should be doing it!

by Clare Jones | Jun 11, 2021 | Advertising, Marketing and PR, Being Online, Learn Magazine, Marketing, Websites and SEO | 0 |

Content marketing is one of the most beneficial long term marketing strategies that a business can adopt. Well-constructed and targeted content builds trust in your brand and can safeguard you from cheap knock off competitors outranking you with black hat SEO techniques!

Why website bounce rate isn’t as important as you think

by David Sorauer | Apr 30, 2021 | Being Online, Learn Magazine, Running a Business, Technology, Websites and SEO | 0 |

Have you ever looked at Google Analytics and been concerned by your site’s high bounce rate? Is a high bounce rate good, or bad?

Is Your Website Converting? Compare It to the Conversion Benchmark Report

by BBB Team | Apr 26, 2021 | Learn Magazine, Websites and SEO | 0 |

You’ve spent time getting your website optimised, and your leads are being converted to paying customers but how do you know if you’re getting a good conversion rate? The 2021 Conversion Benchmark Report from Unbounce saves you time on finding and comparing your conversion rates to the rates across your industry. If you’ve ever wondered if your website is stacking up, it’s now easy to tell.

5 Ways To Pull Clients To Your Business

by Nicola Ruitenberg | Apr 15, 2021 | Learn Magazine, Marketing, Running a Business, Websites and SEO | 0 |

Digital marketing is the use of digital technology to achieve business and marketing goals. And the use of this technology pulls your target audience to your business and website.

7 Common SEO Mistakes To Avoid In 2021

by Bettina Clark | Apr 14, 2021 | Learn Magazine, Marketing, Websites and SEO | 0 |

There isn’t a more natural way of advertising your business and driving traffic to your website than SEO. Paying for traffic is all well and good, but for anyone thinking long term, the solution will always be search engine optimisation.

How To Promote Your Business With SEO

by John McGhee | Apr 9, 2021 | Learn Magazine, Marketing, Websites and SEO | 0 |

SEO today revolves around proving value to users. There are many tips and tricks, but most of these will naturally happen if your focus stays on providing the most information to your users as you can.