by Daisy Moss | Jul 30, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Don’t believe everything you read when it comes to content marketing. While many self-proclaimed marketing experts will be quick to try and convince you that content’s reign as king is over, there is evidence to suggest that content is alive and well. If anyone tells...
by Sarah Thomson | Jul 22, 2025 | Advertising, Marketing, PR and Media, Being Online, Educate Your Market, Learn Magazine
In today’s fast-paced digital world, business owners are constantly being told they need to “scale.” But what if you could do that in a way that felt aligned, simple, and actually doable—without needing a massive audience, a complicated funnel, or burning out? That’s...
by Dean Salakas | Jul 16, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Let’s be honest—most business owners dream of being featured in the media. It builds trust, boosts brand recognition, and gives you serious credibility. For years, I managed to get my previous business, The Party People, mentioned in the media almost twice a week—with...
by Marshall Thurlow | Jul 8, 2025 | Advertising, Marketing, PR and Media, Branding, Learn Magazine
Did you know that colour can trigger physical or emotional responses? As a small business owner, it’s important not to underestimate how brand colours affect your customers. Research published in the journal ‘Behaviour & Information Technology’ suggests that...
by Linda Reed-Enever | Jul 7, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Public Relations; two words that either excite business owners or send them running for the hills. The truth is, PR isn’t as complicated or out of reach as people think. It’s not just for big brands or those with massive budgets. Smart, intentional PR is one of the...
by Daiana Altinay | Jun 24, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
A Tale of Two Advisors Imagine two financial advisors, both equally skilled and knowledgeable, both offering similar services. Advisor A spends countless hours chasing leads, cold-calling prospects, and sending generic promotional emails that rarely get opened....
