by Linda Reed-Enever | Apr 13, 2026 | Advertising, Marketing, PR and Media, Create Impact with Linda Reed-Enever, Learn Magazine
You’ve written your media release… brilliant! But here’s the thing: writing it is only half the battle. The real work begins when you shift from creation mode into marketing mode. Because a media release sitting on your desktop isn’t going to...
by Linda Reed-Enever | Mar 16, 2026 | Advertising, Marketing, PR and Media, Create Impact with Linda Reed-Enever, Learn Magazine
Images shape how people perceive your business. They communicate your message, reflect your values, and give your content strategy a visual dimension. But beyond professional photography and stock images, there’s another tool that lets you personalise your brand...
by Daisy Moss | Jul 30, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Don’t believe everything you read when it comes to content marketing. While many self-proclaimed marketing experts will be quick to try and convince you that content’s reign as king is over, there is evidence to suggest that content is alive and well. If anyone tells...
by Sarah Thomson | Jul 22, 2025 | Advertising, Marketing, PR and Media, Being Online, Educate Your Market, Learn Magazine
In today’s fast-paced digital world, business owners are constantly being told they need to “scale.” But what if you could do that in a way that felt aligned, simple, and actually doable—without needing a massive audience, a complicated funnel, or burning out? That’s...
by Dean Salakas | Jul 16, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Let’s be honest—most business owners dream of being featured in the media. It builds trust, boosts brand recognition, and gives you serious credibility. For years, I managed to get my previous business, The Party People, mentioned in the media almost twice a week—with...
by Marshall Thurlow | Jul 8, 2025 | Advertising, Marketing, PR and Media, Branding, Learn Magazine
Did you know that colour can trigger physical or emotional responses? As a small business owner, it’s important not to underestimate how brand colours affect your customers. Research published in the journal ‘Behaviour & Information Technology’ suggests that...
