by Rashida Tayabali | Oct 21, 2025 | Being Online, Educate Your Market, Learn Magazine, Websites and SEO
Search behaviour is getting a good shakeup thanks to AI search and Google’s new AI mode. While the majority of people still use Google Search to find products and services, a small percentage of traffic is now flowing from LLMs like ChatGPT. (Google is actively...
by Raffy Sgroi | Sep 2, 2025 | Being Online, Leadership, Learn Magazine, Mindset, People and HR
Creating an inclusive workplace is relatively easier than achieving true equality. Inclusion means ensuring that everyone feels welcome, respected and able to participate. Equality on the other hand, especially in relation to employees with disabilities, requires a...
by Sarah Thomson | Jul 22, 2025 | Advertising, Marketing, PR and Media, Being Online, Educate Your Market, Learn Magazine
In today’s fast-paced digital world, business owners are constantly being told they need to “scale.” But what if you could do that in a way that felt aligned, simple, and actually doable—without needing a massive audience, a complicated funnel, or burning out? That’s...
by Todd Stephenson | Jul 1, 2025 | Being Online, Learn Magazine, Sales, Websites and SEO
In the fast-paced world of e-commerce, growth doesn’t happen overnight, but with the right strategies in place, it’s achievable. From optimising your website to engaging customers through the right channels, every decision you make can either boost or hinder...
by Sonia Majkic | Jun 19, 2025 | Advertising, Marketing, PR and Media, Being Online, Branding, Customers, Learn Magazine
The buying journey is the path a customer takes from their initial awareness of your business, services, products or solution, to making a purchase and beyond. In the digital realm, this journey is often a complex web of interactions across multiple touchpoints,...
by Elice Max | Jun 16, 2025 | Being Online, Branding, Learn Magazine, Running a Business
When you think about starting a business, the first question is how to pick a business name that nobody can forget. The art of naming a business requires some creativity and strategy. This combination can transform mere words into catchy brand logos. A new business...
