Category: Social Media

From staying connected with friends and family to sharing personal experiences, social media has become an integral part of our daily routine. However, its reach extends far beyond personal use. In the world of commercial real estate, social media plays a significant role in marketing and selling properties, and, with the right knowledge and tools, it is much easier to get properties out to a wider audience.

In today’s digital age, where our lives are increasingly intertwined with screens, social media has undeniably transformed the way we experience and perceive travel. As a photographer and social media manager in the travel and hospitality industry, I’ve had a front-row seat to witness this remarkable evolution. Let’s embark on a journey to explore how social media has turned mere pixels into tangible travel experiences.

In today’s digital age, social media engagement is the heartbeat of online presence. Whether you’re looking to captivate your audience, grow your brand, or foster a vibrant community, this article unveils innovative strategies and insights that will undoubtedly pique interest.

Your brand’s reputation and how your target audience perceives it plays an integral role in the success of any business. A poor reputation in the social landscape can negatively impact sales and profits. With the right crisis management plan, brands can effectively withstand crises and even win customer sentiment again. This guide explains how crisis management works and the best practices to stand tall even during the worst social media crises.

Social media management has gone through significant changes throughout the COVID-19 crisis and the increase in online business. For instance, findings from The CMO Survey’s 2020 research show that businesses have spent 74% more on social media marketing during the pandemic. But at the same time, the survey found that social media has helped companies perform 24% better since February 2020.

Social media platforms have introduced new ways of buying products, as well. For example, it’s now possib

In this digitally focused day and age all businesses need to maintain a social media presence. Social media has changed the way we communicate, share information, learn, research and engage with the world.
As of last year, Facebook has over 2.93 billion active monthly users, Instagram 2.35 billion monthly users and TikTok is now reporting just over 1 billion monthly users. With monthly stats like that, businesses can’t afford to ignore their social media engagement strategy.

As marketers, we might think we’re in full control of our brand, but ultimately your brand is a perception held in people’s minds. Perception can have many inputs beyond a marketer’s control.
The most influential brands are the ones that have managed to build a tribe. Their customers, users and clients feel connected to one another. What follows is a passionate community of brand ambassadors singing the praises of that brand online.