You might think it’s your product or service that keeps customers coming back, but research tells a different story. More than 70 per cent Australians believe that businesses aren’t prioritising customer service, leaving many feeling overlooked. If you are not delivering a personalised experience, you are giving your competition an open invitation.
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AI can elevate small businesses, increasing efficiency and personalisation, but success depends on quality data, strategic alignment and balancing automation with human touch. Continuous updates and staff training are essential to keep AI relevant. Customer experience should remain a priority, with AI enhancing interactions rather than diminishing them. With a thoughtful approach, AI can save time, boost growth and create more impactful customer relationships while empowering teams.
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