by Elise Balsillie | Jul 2, 2025 | Learn Magazine, Process and Procedures, Running a Business
Running a small business should be empowering, not exhausting. Yet for many Australian small business owners, the reality is a never-ending juggle – managing bookings, chasing payments, responding to customer inquiries and trying to keep up with marketing. The...
by Elise Balsillie | Mar 3, 2025 | Customers, Learn Magazine
You might think it’s your product or service that keeps customers coming back, but research tells a different story. More than 70 per cent of Australians believe that businesses aren’t prioritising customer service, leaving many feeling overlooked. If you are not...
by Elise Balsillie | Jan 16, 2025 | Learn Magazine, Technology
AI has the potential to supercharge small businesses, offering unprecedented opportunities for efficiency, personalisation and data-driven decision-making. Yet, while AI has the power to transform, it may also come with risks if not implemented carefully. Here, I...
