How to connect with the right audience
Every year, brands spend the equivalent of 5-10% of their gross revenue from the previous year on...
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Category: Customers
How To Deal With Negative People
Nobody wants to be the worst, most negative employee ever. Honestly, they don’t, despite...
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The dos & don’ts of designing a customer loyalty program
Expanding a customer base is one thing but shouldn’t necessarily take priority when it comes to...
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Why customer feedback is the secret ingredient in your recipe for success
It’s a little ironic that I find myself writing about “secret ingredients” and “recipes” because...
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The Ultimate Guide to Handling Customer Complaints
Customer complaints don’t need to be all that bad. Whilst negative reviews or hearing someone...
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Meeting the needs of the Millennial
We’ve all heard the millennial myths, but the truth is this is a generation more educated and more...
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Customer Experience – The catchphrase every business should consider
“The Customer Experience”. These three little words are the hot-ticket item everywhere from retail...
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Listening with Substance!
It’s interesting that one of the most consistent comments I get at the end of my 4-day...
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Amazon Australia: How to Get Your Business Ready for The Takeover
Amazon coming to Australia has been a hot topic over the last 12 months. Some businesses have...
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Judging People for Profit
Everyone freaking hates Becky. Or Billie, or Bennie, or whoever that condescending assistant is...
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5 questions you should ask before saying yes to that new client
A new client: “YAY!”. But before we jump on board and get all excited about the new client we have...
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How to bust through the Natural Settling Point
We all know what Einstein said about the definition of insanity. And, retail businesses it is very...
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