Every business is founded on a relationship with its clients, and key to that is customer engagement, but where do you start when it comes to creating a customer engagement strategy for your business?Read More
Unfortunately during tough times one of the first thing that many businesses start to cut is their investment into the customer and employee experience. This is something that you should do as a last resort and it starts by understanding why.Read More
As busy leaders and business owners, you are faced with a seemingly endless list of things to do to keep your business operating and an ever-increasing list of ideas on how to improve your business. However, you are encouraged to throw out the hundred plus to-do items and ideas; instead, focus on the experience you deliver.Read More
Australia’s online shopping industry is reportedly now worth more than $47 billion. According to a recently released study, the market size has grown by 8.9 per cent in 2022, proving that the Australian appetite for online shopping continues to soar.Read More
In business, clients might choose you for a wealth of reasons; they like you, your brand resonates, you offer the cheapest service, or the best value. But regardless of what prompts them to use your services or products, knowing the ‘why’ is critical.Read More
The early days of customer relationship management (CRM) technology were fraught with challenges for businesses. Tools were expensive and customisation was complex and required specialist developer skills. The availability of low code and no-code development tools have reduced the need to build, customise, maintain and update systems.Read More
For brands, putting yourself in the same space as your audience is a business imperative and with so many active WhatsApp users – 12 million in Australia alone – missing out on the capabilities this communications platform has to offer can mean missing out on new business.Read More
It’s no secret that understanding your customers is essential to any business’ success. After all, without customers, you wouldn’t have a business at all!
But what’s the best way to go about understanding your customers? And how can you do it without breaking the bank?
New competitors are launching almost every week, in every corner of the country. Meaning, any opportunity to work with a new client provides a window for you to get to know them and for them to learn more about you. By creating a relationship and demonstrating your abilities, you will keep the door open for present and future opportunities.Read More
Retaining a customer is about knowing them, understanding them and responding to their needs, which begs the question, are you listening to your customers in order to understand how satisfied they are and what they want from your business?Read More