Category: Customers
Do you understand the customer buying journey?
by Sonia Majkic | Jun 19, 2025 | Advertising, Marketing and PR, Being Online, Branding, Customers, Learn Magazine | 0 |
Research shows that 88% of users won’t return to a website after a poor experience, and when companies improve their user experience they can often see a 400% revenue increase (as we’ve seen with our clients). In an overwhelming digital age, where users can easily get sidetracked, distracted and frequently abandon their shopping carts, understanding your customer’s purchasing journey is more critical than ever.
As a business owner, you know that understanding your customers is crucial for success and that’s fairly easy to manage in a real-world situation when you get instant feedback. But in a digital marketplace, where interactions are virtual, it can be challenging to truly grasp the user experience to know what’s going on.
This is where the concept of “walking in your customer’s shoes” comes in. By putting yourself in their position and experiencing your business through their eyes, you can gain valuable insights that can transform your online presence and drive growth. By virtually stepping into your customers’ shoes and experiencing your business through their eyes, you can identify their pain points and the barriers to entry or frustrations they might have so you can improve the user experience, and ultimately drive better connections and conversions for your business.
Do you really love your customers?
by Sonia Majkic | Apr 24, 2025 | Customers, Learn Magazine, Marketing | 0 |
They say, “The customer is always right,” but it can be extremely difficult to truly love your customers if they constantly complain or ask for refunds. Most of the time, it all comes down to deeply understanding the customer journey, and if you haven’t mapped that out, it’s difficult to walk with them toward a purchase.
It’s easy to get caught up in the latest marketing trends and technologies, but at the heart of every successful business lies a strong customer relationship based on stepping into their shoes. The secret is to ask yourself: ‘Are we truly nurturing these relationships and providing exceptional value to our customers?”
In the 25 years I’ve worked in marketing, I’ve learned that deeply understanding the customer journey so you can develop genuine connections is essential for sustainable growth and high customer satisfaction.
If you constantly receive complaints, lack conversions, and lost leads, it’s time to develop and nurture meaningful relationships with your customers that create a thriving business, with loyal raving fans, that will stand the test of time.
The first step to improving your marketing ROI is to understand your audience, what they need and how they feel as they make their decisions about you, your solution and the outcome they want. This way you can consistently deliver exceptional service and transform your customers into loyal brand advocates.
How well do you really know your customers?
by Elise Balsillie | Mar 3, 2025 | Customers, Learn Magazine | 0 |
You might think it’s your product or service that keeps customers coming back, but research tells a different story. More than 70 per cent Australians believe that businesses aren’t prioritising customer service, leaving many feeling overlooked. If you are not delivering a personalised experience, you are giving your competition an open invitation.
Read MoreCustomer experience outsourcing: Shortcut to business growth
by Pia Rios | Feb 25, 2025 | Customers, Learn Magazine, Outsourcing | 0 |
Looking to take your customer experience to the next level? Start by choosing the right outsourcing partner to support your customer service strategies. With the right partner, you can access advanced solutions like 24/7 support, complaint resolution, service-to-sales integration, and more! But before diving in, explore how outsourcing customer experience management can enhance your operations and foster stronger customer relationships.
Read MorePreparing Your Business for the Christmas Rush: Insights from Rachel Beth Jewellery
by Rachel Lake | Oct 31, 2024 | Advertising, Marketing and PR, Customers, Learn Magazine, Running a Business, Sales, Social Media | 0 |
As Christmas approaches, preparing your business for the holiday rush is essential. At Rachel Beth Jewellery, we focus on key strategies to manage peak periods.
Read MoreMaximizing Christmas Retail Opportunities: A Strategic Approach
by Clare Jones | Oct 25, 2024 | Advertising, Marketing and PR, Customers, Learn Magazine, Running a Business, Sales | 0 |
With the holiday season fast approaching, so to is the prime opportunity for savvy business owners and retailers to enhance consumer engagement and boost sales through strategic experiential retail and innovative pop-up stores.
This stat based article talks about the benefits of experiential retail and strategic signage.
3 Reasons Customer Service Shapes Iconic Brands
by Nick Bandy | Aug 28, 2023 | Customers, Learn Magazine | 0 |
Want to build a strong brand identity that resonates on a personal level? Focus on customer service.
Read More7 Steps to Great Customer Engagement
by Clive Enever | Jun 5, 2023 | Customers, Learn Magazine | 0 |
Every business is founded on a relationship with its clients, and key to that is customer engagement, but where do you start when it comes to creating a customer engagement strategy for your business?
Read MoreThe #1 Thing Businesses Get Wrong During A Recession
by Jason Bradshaw | Nov 24, 2022 | Business Growth, Customers, Learn Magazine, Running a Business | 0 |
Unfortunately during tough times one of the first thing that many businesses start to cut is their investment into the customer and employee experience. This is something that you should do as a last resort and it starts by understanding why.
Read MoreFocus on the Customer & Employee Experience to transform your business.
by Jason Bradshaw | Nov 16, 2022 | Business Growth, Customers, Learn Magazine, People and HR | 0 |
As busy leaders and business owners, you are faced with a seemingly endless list of things to do to keep your business operating and an ever-increasing list of ideas on how to improve your business. However, you are encouraged to throw out the hundred plus to-do items and ideas; instead, focus on the experience you deliver.
Read MoreBusinesses urged to turn on same-day delivery for online sales peak
by Duncan Brett | Sep 29, 2022 | Business Growth, Customers, Learn Magazine, Running a Business | 0 |
Australia’s online shopping industry is reportedly now worth more than $47 billion. According to a recently released study, the market size has grown by 8.9 per cent in 2022, proving that the Australian appetite for online shopping continues to soar.
Read MoreWhy clients choose you
by Clive Enever | Aug 29, 2022 | Business Growth, Customers, Learn Magazine | 0 |
In business, clients might choose you for a wealth of reasons; they like you, your brand resonates, you offer the cheapest service, or the best value. But regardless of what prompts them to use your services or products, knowing the ‘why’ is critical.
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