Author: Marshall Thurlow

Consumer education is vital when creating a new market category

Launching a business in a new market category is a challenging yet rewarding endeavour that requires careful planning and strategic thinking. I spoke to Agave Lux co-founder Justin Kosmina about why educating consumers is the linchpin to success when entering a new market category, and how it has ensured the success of his agave spirits distribution company.

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What is an Independent Contractor Agreement and do you need one?

Do you hire contractors to help out around your business or to fulfill important roles? Do you know what you’re doing when it comes to avoiding any legal issues or protecting your business from legal risks?

Whether you are just starting your business, or you have been in business for years, having an Independent Contractor Agreement in place is a must.

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