Writing a business book is the ultimate authority builder!
A lot of people think they have a ‘book in them’. A lot of people have expertise that is worth sharing in a book. Very few of these people actually write a book and publish it (or get it published).
So it stands to reason that, if you’re one of these few, who takes the time to write a book, and goes to the effort of getting it published, then you’ll stand out from the billions who haven’t and you’ll be seen an an authority in your field.
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