When you start your own business someone will inevitably tell you it will be a roller coaster ride.

What they mean is that you can expect lots of ups and downs. You should strap yourself in for the ride of your life, because business can be thrilling and exhilarating, but at the same time you can find yourself at the bottom with a steep climb back to the top again.

Sometimes you’ll move quickly and other times you’ll move slowly, and it can feel like you are going around in circles. Often you’ll want to scream with joy and fear!

And all of this can happen in the span of just one day!

Who is reading this that can relate? Same.

Before the theme parks closed due to quarantine, I wasstanding in line for the roller coaster at Movie World. I started to get full of excitement. The feeling of anticipation grew and my adrenaline was pumping. Much like when I decided to start Tick Tock.

The first step to starting your business is all uphill. You have a great plan and you’re passionate about the idea. But as you’re slowly climbing to the top towards the big drop, you find yourself second guessing why you decided to jump on the ride in the first place. You’re wagering your life savings on the business and all of a sudden your stomach is in knots.

Your hands are sweaty. You’re questioning your very sanity. You want to jump out to safety and put your feet firmly on the ground.

But you can’t. You’re strapped in on the business roller coaster. You reach the peak, and then down you drop. Fast!

What happens next? You gain momentum. You are soaring in the clouds and you feel on top of the world.

You accept the challenge. You overcome the bumpy ride and you come to a halt at the end of the journey. And guess what? It was fun.

Once you’ve experienced success in your business, you want to ride it again and again.

Before you know it, the ride starts moving and you find yourself at the bottom of the of the climb, determined to tackle the adventure that lies ahead.

It shouldn’t be a surprise that the ability to manage your highs and lows is a key skill that business owners need to master.

Here are four tips that will help you maintain momentum in your business.

1. The ups and downs of a business aren’t easy. If it were, more people would accept the challenge. There is something powerful about realising that someone else is on the same roller coaster that you’re on. Better yet, take advice from people who have been on the ride before you.

2. When you feel as though you are making no progress, remember to stay on track, climb the hurdles and eventually the momentum will take you to towards the finish line.

3. A key part of enjoying the ride is to do it with people you enjoy working with. Surround yourself with great friends, colleagues and mentors because you will need somebody to hold your hand when you feel like getting off.

4. Most importantly, have fun and enjoy the ride!

To finish up, no matter where you are in your business journey, stay on the roller coaster.

If you want to know more about how Tick Tock Sales can help you ride the ups and downs with your sales, be sure to visit

Keep enjoying the business roller coaster ride.