TikTok is an app used mainly by Generation Z and millennials. It gained popularity at the very beginning of its creation because of its ability to make creative videos with attractive transitions, good music, and subtitles. A pleasant UX and intuitive interface are the main advantages of the application.

TikTok is used by people from all over the world as it provides plenty of entertainment, is free, and is designed to meet the current demands of society. So, what is TikTok, and is it worth using in planning your small business marketing strategy? Learn about one of the most popular apps in 2022!

What is it & how to use TikTok?

TikTok offers its users many possibilities. It allows them to add clips from the phone’s memory and then edit them freely. The developers have also provided users with the ability to record reactions to selected videos, create duets or play with special effects.

This is a very simple program for mobile devices. It offers a standard “Home” homepage, a “Discover” trending search engine, an “Incoming” notification box, a “Live” live content tab, and a “Me” profile tab. More recently, it also has a “Now” section in response to rising social media star BeReal.

  • Home – the place where recordings of people we have observed are displayed;
  • Discover – this tab allows us to search for hashtags, trends, and specific recordings;
  • Incoming – here, we can check all notifications (e.g., likes, comments, and information about gaining observers).
  • The “Me” profile tab allows you to edit, delete or complete your profile, and the big plus sign “+” allows you to record and share a specific video with a wider audience.
  • Now – the equivalent of BeReal

Is it worth including TikTok in your marketing strategy?

TikTok is undeniably one of the most beloved entertainment apps in 2022. It invaded teenagers’ mobile devices back in 2016 as Musical.ly and has been causing a buzz around the world ever since. In fact, TikTok was the most downloaded mobile app globally in 2021, having generated 740M downloads. Reach here is much cheaper than on Instagram or Facebook and often proves more profitable – but it depends on the specific target audience.

It is worth using TikTok for both entertainment and business purposes. You don’t need much to become popular on this relatively new application – all you need is motivation, creativity, and interesting ideas that will interest Internet users from all over the world. In addition, it is a great complement to other marketing efforts, such as Facebook Ads or SEO.

3 TikTok’s Business Opportunities

Ability to communicate with the audience using recorded comments.

A feature that makes the app stand out from competitors is the ability to record responses to comments or questions asked. It is likely to reach a larger audience in this form. The functionality makes it possible to establish and strengthen customer relations, improve the image and strengthen the brand.

In addition to the new forms, traditional (written) comments, likes, or shares of posts are also available, as in other social media.

Increased potential to reach prospective audiences

Although TikTok was initially associated with an app for young people, this rule no longer applies, and there is a place for everyone. The vast presence of younger generations creates an opportunity to reach them in the initial phase of getting acquainted with the offers on the market. Being there ensures the future positioning of the company. If your audience is not yet on TikTok, invest in your position and attract them with your posts. The sooner you start, the sooner you will achieve success.

The users are more receptive to ads

TikTok provides a combination of content delivery and simultaneous brand advertising. This can be compared with native advertising (native ad). 

The video form provides more interaction with users and increases their engagement. Thus, the promotion of products and services is more effective. Often, the informal tone of the content prompts recipients to buy, creates a sense of being “closer to the brand,” creates a bond, and relationship or simply generates positive associations with the company. 

I hope I managed to convince you that TikTok is an extraordinary platform worth being on to promote your brand. However, remember to prepare properly and develop a thorough strategy before you start your activities on this app. This will prevent an unpleasant slip-up.

That being said – If you’re still not on Tiktok, maybe it’s time to change that? Let me know in the comments what you think.